Brand Tone

Luxurious yet Accessible, Knowledgeable and Passionate, Modern and Sophisticated, Trustworthy and Transparent, Customer-centric and Enabling, Aspirational and Story-driven

Brand Values

• •Authenticity
• •Accessibility to Luxury
• •Quality
• •Customer Empowerment and Discovery
• •Mindful Consumption
• •Appreciation of Perfumery
• •Innovation

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives that describe your brand's tone (e.g., "Luxurious," "Knowledgeable," "Accessible," "Modern," "Trustworthy") and, importantly, adjectives that it is *not* (e.g., "Cheap," "Snobby," "Casual to the point of sloppy," "Old-fashioned," "Unreliable"). Provide examples of phrases for "do" and "don't."
• •Prioritize "Accessible Luxury" Language: Consistently balance aspirational and sophisticated vocabulary with clear, understandable language that emphasizes the value and convenience of trying luxury scents affordably. Avoid overly technical jargon unless explained.
• •Emphasize Authenticity and Trust: Seamlessly integrate messaging about the genuineness of products in product descriptions, FAQs, and marketing materials to build and maintain customer confidence.
• •Tell a Story, Evoke Emotion: Frame fragrances as experiences and journeys. Use evocative language that appeals to the senses and the desire for self-expression and discovery, aligning with the idea that "every perfume is more than just a scent; it is a story."
• •Maintain Consistency Across All Channels: Ensure the defined tone is applied uniformly, from website copy and product descriptions to social media posts, email newsletters, customer service interactions, and even the scripts for video content. Regular audits and training for anyone creating content can help achieve this.

Social Perception

Innovative and Convenient, Trustworthy Source for Authentic Perfumes, Premium Experience, Good Value Proposition, Responsive and Customer-Focused, Emerging Authority

Copy Examples

• •Headline: Unlock a World of Luxury Scents. One Spray at a Time. Body: Dive into the opulent world of Dior, Chanel, and Tom Ford without the full-bottle commitment. Scentira brings you authentic, travel-sized decants to explore, adore, and express your unique essence. Your journey into luxury fragrance starts here.
• •Headline: Authentic Perfumes. Mindfully Indulgent. Body: Build your dream fragrance wardrobe, intelligently. Scentira offers 100% genuine luxury perfumes in chic, compact atomizers. Discover a new signature scent for every occasion, guilt-free. Experience true luxury, your way.
• •Headline: Elevate Your Scent Story. Body: Every Scentira decant is an invitation to a new experience. From captivating niche aromas to iconic designer blends, explore the art of perfumery with our curated collection. What story will your scent tell today?
• •Headline: Travel Light. Smell Divine. Body: Your favorite luxury fragrances, now perfectly portable. Scentira’s sleek 5ml and 10ml atomizers slip effortlessly into your life, ensuring you’re never without your signature scent. Adventure awaits, and it smells incredible.
• •Headline: Discover. Sample. Love. Repeat. Body: Why commit when you can explore? Scentira makes discovering your next beloved fragrance easy and affordable. With hundreds of authentic scents to sample, your perfect match is just a decant away. Fall in love with a new fragrance every month!