Brand Tone

sophisticated, luxurious, passionate, and experiential

Brand Values

• •Exclusivity and Rarity
• •Luxury and Quality
• •Experiential Retailing
• •Passion for Perfumery
• •Curation and Expertise
• •Authenticity
• •Self-Expression

Best Practices

• •Embrace Evocative Language: Use rich, sensory descriptions that paint a picture and evoke emotions, rather than just listing ingredients. Focus on the experience and feeling each scent provides.
• •Maintain an Educational yet Aspirational Voice: Share the stories behind the brands and the craftsmanship of the perfumers. Position Scentido as a knowledgeable guide in the world of niche fragrances, while maintaining an air of luxury and exclusivity.
• •Highlight Exclusivity and Rarity: Consistently emphasize the unique nature of the curated collection and the "hard-to-find" aspect of many of the featured brands.
• •Focus on the "Experience": Whether online or in-store, frame the interaction with Scentido as a journey of discovery and a sensorial indulgence, not just a transaction.
• •Ensure Visual Consistency: Align the tone of the copy with high-quality, luxurious imagery across all platforms to reinforce the brand's sophisticated and aspirational identity.

Social Perception

a premier destination for luxury niche perfumes in India, catering to discerning customers who appreciate unique and high-quality fragrances. They are seen as a gateway to international niche brands that were previously unavailable in the Indian market. Customers value the personalized service, the opportunity to explore rare scents, and the overall luxurious experience. The brand is associated with sophistication, elegance, and a deep understanding of the art of perfumery.

Copy Examples

• •Unlock a world of olfactory artistry. Discover Scentido – where rare fragrances tell your unique story.
• •Beyond the mainstream, lies a symphony of scent. Explore meticulously curated niche perfumes at Scentido, handpicked for the discerning connoisseur.
• •Indulge your senses. Immerse yourself in the Scentido experience – a journey through the world's most luxurious and evocative fragrances.
• •Crafted with passion, chosen with expertise. Scentido brings you a collection of niche perfumes, each with a soul and a story to share.
• •Your signature scent awaits. Journey with Scentido to discover the extraordinary, and express your essence through the art of niche perfumery.