Brand Tone

Personal and Passionate, Nurturing and Calming, Artisanal and Handcrafted, Approachable and Friendly, Elegant and Luxurious (Subtle)

Brand Values

• •Well-being and Self-Care
• •Creativity and Personal Expression
• •Handmade Quality and Craftsmanship
• •Holistic Harmony
• •Ethical and Eco-Conscious
• •Passion-Driven Entrepreneurship

Best Practices

• •Embrace the Founder's Voice: Continue to incorporate Lili's personal story, passion, and journey into the narrative. Use "I" and "my" when appropriate to maintain that direct connection.
• •Focus on "Enchantment" and "Well-being": Consistently use words and phrases that evoke feelings of calm, magic, tranquility, holistic well-being, and creating a special atmosphere.
• •Highlight "Handmade" and "Artisanal": Regularly remind customers that products are hand-poured with care and attention to detail, emphasizing the unique, non-mass-produced quality.
• •Maintain an Approachable and Nurturing Dialogue: Engage with the audience in a friendly, supportive, and encouraging manner, especially in social media interactions and workshop communications.
• •Infuse Crystal & Scent Synergy: Clearly explain the connection between the chosen crystals and scents, and the intended emotional or spiritual benefits, reinforcing the brand's unique selling proposition.

Social Perception

Positive Customer Experiences, Engaged Community (Workshops), Appreciation for Handmade and Unique Products, Founder-Centric Appeal, Wellness-Focused

Copy Examples

• •Instagram Post (New Product): "Introducing our 'Serene Spirit' crystal candle ✨. Hand-poured with love by Lili, this blend of calming lavender and moonstone is designed to melt away stress and fill your space with tranquility. Create your own sanctuary. #ScentedStudio #CrystalHealing #HandmadeCandles #Nottingham #WellnessJourney"
• •Website Product Description Snippet (for a crystal-infused candle): "More than just a beautiful fragrance, this candle is a little piece of magic for your home. Lili personally hand-pours each one, infusing [Scent] with the gentle energy of [Crystal] to help you [Benefit, e.g., find focus, invite love, promote peace]. Let its glow and aroma transform your space into a haven of calm."
• •Facebook Ad (Workshop): "Unleash your creativity and find a moment of calm at our Scented Studio candle-making workshop in Nottingham! Join Lili for a hands-on experience, crafting your own signature crystal-infused candle. Perfect for a mindful escape or a unique outing with friends. Book your spot and let the enchantment begin! ✨ #CandleMaking #NottinghamEvents #DIYWorkshop #CrystalEnergy #ScentedStudioUK"
• •Email Newsletter Snippet (Founder's Note): "Hello lovely souls, Lili here! I just wanted to share a little of the magic that goes into every Scented Studio creation. It all started with a passion for crystals and the dream of bringing a little more peace into our everyday lives. I hope our hand-poured treasures bring a sense of enchantment and well-being to your home. ✨ [Link to new collection/blog post]"
• •TikTok Video Caption (Behind-the-Scenes): "A little peek into my happy place, hand-pouring your favorite crystal candles! 🌿 Each one is made with intention and a sprinkle of magic. What scent helps you unwind? Let me know! 👇 #SmallBusinessOwner #HandmadeWithLove #CrystalCandles #WellnessVibes #Nottingham #ScentedStudio"