Brand Tone

Artisanal & Passionate, Clean & Conscious, Elegant & Luxurious (yet Affordable), Warm & Welcoming

Brand Values

• •Quality & Craftsmanship
• •Health & Safety
• •Sustainability & Eco-consciousness
• •Sensory Experience & Well-being
• •Customer Focus & Affordability

Best Practices

• •Emphasize "Clean" and "Natural": Consistently highlight the non-toxic, eco-friendly, and natural aspects of the ingredients and products (e.g., "100% Coconut Apricot wax," "free from carcinogens, phthalates, parabens").
• •Use Sensory and Evocative Language: Describe the fragrances and product experiences in a way that appeals to the senses, using words like "captivating," "aromatic sanctuary," "luxurious retreat," "room-filling," "nurturing."
• •Maintain an Artisanal and Passionate Voice: Convey the handcrafted nature of the products and the brand's dedication to quality and the sensory experience. Use phrases like "meticulously handcrafted," "artisans dedicated," "deep passion for fragrance."
• •Balance Luxury with Accessibility: While using terms like "exquisite designs" and "premium-quality," also reassure customers of the "affordable, clean fragrances" to maintain approachability.
• •Be Warm and Personal: Especially in social media and direct communications (like the YouTube channel), maintain a friendly, welcoming, and personal tone that reflects the founder's passion. Address the customer directly and share the brand's mission and journey.

Social Perception

Positive Customer Feedback, Appreciation for Clean Products, Engaged (though small) Community, Gift-Worthy Products

Copy Examples

• •Transform your evenings into an aromatic sanctuary. ✨ Our Midnight Hour candle, hand-poured with 100% natural coconut apricot wax, fills your space with a captivating, non-toxic fragrance. Breathe deep, unwind, and let the luxurious scent elevate your senses. #ScentedHibiscus #CleanBurning #HomeFragrance #ArtisanCandles #LuxuryScents
• •Love your home, love your planet. 🌿 At Scented Hibiscus, we're passionate about creating eco-friendly candles and body care that are as kind to you as they are to the Earth. Discover our range of non-toxic, sustainably sourced fragrances. Shop clean beauty today! [Link to website]
• •Nourish your skin and delight your senses with our Vanilla Orchid Body Oil. Meticulously handcrafted with organic, sustainably sourced botanical extracts, this luxurious oil restores your skin's natural beauty, leaving it soft and radiantly healthy. Free from toxins, parabens, and phthalates – just pure, captivating fragrance and skin-loving goodness. Indulge in a transformative experience.
• •An Invitation to Sensory Bliss: Discover New Non-Toxic Fragrances from Scented Hibiscus!
• •Experience Handcrafted Luxury. Clean Fragrances, Naturally Beautiful Skin. Shop Scented Hibiscus.