Brand Tone

warm, personal, and culturally proud

Brand Values

• •Authenticity and Heritage
• •Handcrafted Quality
• •Customer Connection
• •Sensory Experience

Best Practices

• •Maintain a Warm and Personal Tone: Address customers in a friendly and approachable manner. Share the story behind the brand and the inspiration for new scents to foster a personal connection.
• •Emphasize Handcrafted Quality: Consistently use terms like "hand-poured," "small batches," and "handcrafted" to reinforce the value of the artisanal nature of the products.
• •Use Evocative and Sensory Language: Describe scents in a way that transports the customer. Use vivid adjectives and relate fragrances to memories, feelings, and experiences.
• •Celebrate Cultural Heritage: Continue to highlight the "Mexico Lindo Collection" and other culturally inspired scents. This unique selling proposition sets the brand apart and resonates with a specific audience.
• •Incorporate Customer Testimonials: Regularly share positive customer reviews in marketing materials and on social media to build trust and social proof. Use their words to echo the brand's quality and appeal.

Social Perception

very positive among its customer base, with strong satisfaction with products, potent fragrances, and high-quality, handcrafted items. The unique, culturally specific scents contribute to a loyal following.

Copy Examples

• •Evoke the warmth of home. Our Mexico Lindo Collection is more than just a scent; it's a memory in a jar. Hand-poured with love, each candle brings the cherished aromas of 'Arroz con Leche' and 'Cafe de Olla' to your space.
• •Embrace the season's change with our newest creation. Handcrafted in small batches, this candle blends notes of [ingredient 1], [ingredient 2], and a hint of [ingredient 3] to fill your home with cozy comfort.
• •Creating magic, one candle at a time. ✨ Our hand-poured soy candles are crafted to bring warmth and beautiful aromas into your life. Which Scented Forever fragrance is your favorite?
• •Like a walk through a spring garden. Our [Scent Name] candle offers a delicate and refreshing blend of [flower 1] and [flower 2], creating a tranquil and uplifting atmosphere in any room.
• •Hand-poured in Fresno, CA. We capture cherished memories and beloved scents in every candle. Discover your new favorite fragrance today.