Brand Tone

savvy, aspirational, and direct

Brand Values

• •Accessibility
• •Quality
• •Customer Confidence
• •Value

Best Practices

• •Always Lead with the Value Proposition: Every piece of copy should, in some way, highlight the core message: "luxury scent for an affordable price." Whether it's a direct price comparison or a lifestyle focus, this benefit should be central.
• •Use Aspirational and Evocative Language: Don't just sell a "cheaper" product; sell the *experience*. Use descriptive words that evoke the notes and feelings of the fragrance (e.g., "enveloping," "radiant," "bold," "sultry") to maintain a luxurious tone.
• •Maintain Transparency: Always use the "inspired by" disclaimer. This manages customer expectations, builds trust, and clearly defines the brand's market position. Being honest is their biggest strength.
• •Leverage Social Proof: Actively encourage and feature customer reviews, testimonials, and user-generated content in marketing materials. Positive feedback on scent accuracy and longevity is the most powerful tool for converting new customers.
• •Be Playful but Professional: The brand can have fun with product names and marketing concepts (like the blind-smell test). However, the overall tone should remain polished and professional to reinforce the message of quality and customer trust. Avoid slang or overly casual language that could devalue the brand.

Social Perception

The public perceives Scent Club as a reliable provider of high-quality, accurately inspired fragrance dupes, offering a smart and transparent alternative for popular scent profiles at a fair price, leading to satisfied customers.

Copy Examples

• •Why choose between your signature scent and your savings account? With Hidden Cherry, inspired by Tom Ford's Lost Cherry, you don't have to. Experience the same iconic blend of sweet and tart notes for a fraction of the price. #ScentClub #LuxuryForLess #InspiredBy
• •That £245 scent you love? We have it for £25.
• •SMELL ICONIC. SPEND SMART. Discover our collection of fragrances inspired by the world's most desired brands. Free UK shipping on all orders.
• •*(Video shows a person blind-smelling the original Baccarat Rouge 540 on one wrist and Scent Club's "LaRouge 54" on the other.) Text on screen: "Can she tell the difference between a £245 perfume and our £25 version? Let's see!" Caption: The results are in! 😉 Our LaRouge 54 passes the test. Get the same head-turning scent without the wallet-breaking price. #PerfumeDupe #BaccaratRouge540 #ScentClubUK
• •Tired of designer price tags? Join the Club. Scent Club offers high-quality perfumes inspired by brands like Creed, Tom Ford, and Dior. Get the luxury scent you love with the quality you deserve, all backed by our 100% money-back guarantee. Shop now and discover your new favorite fragrance.