Brand Tone

personal, calming, and soulful

Brand Values

• •Craftsmanship and Quality
• •Emotional Connection
• •Passion-Driven Creation

Best Practices

• •Lead with Emotion, Support with Quality: Always start with the feeling, memory, or mood (the 'Soul'). Then, follow up with the tangible quality markers like 'hand-poured,' 'finest ingredients,' and 'artisan crafted' (the 'Scent').
• •Maintain the Musical Connection: Regularly weave references to R&B, soul music, or the general feeling of music into your copy. This is your unique brand differentiator and should be present across all channels.
• •Use 'You' and 'Your': Speak directly to the customer. Frame your products around their experience, their memories, and their moments of relaxation.
• •Create a Brand Lexicon: Develop a list of on-brand words to use consistently (e.g., soulful, nostalgic, ambiance, unwind, moments, memories, harmony) and words to avoid (e.g., cheap, artificial, mass-produced).
• •Tell Stories, Don't Just List Features: Instead of saying 'long-lasting,' describe 'an aroma that fills your evening, from the first track to the last.' Every piece of copy is an opportunity to reinforce the brand's narrative.

Social Perception

Customers view the brand as a trustworthy, high-quality small business with an authentic, personal story. Its unique connection to R&B and soul music gives it a strong niche appeal, standing out in the market. The brand is perceived to be in a growth stage, actively building its community.

Copy Examples

• •Some things are timeless. The smooth sound of a classic R&B track, and the delicate scent of a rose in full bloom. Our 'A Rose Is Still A Rose' candle is hand-poured to bring that feeling of soulful nostalgia right into your home. Tap to let the memories unfold.
• •More than just a scent, it's a state of mind. The 'Be Happy' candle is your daily reminder to find joy in the small moments. Crafted with an uplifting blend of citrus and sweet florals, this candle is hand-poured with the finest ingredients to brighten your space and your spirit. Light it up, press play on your favorite feel-good playlist, and let yourself just be.
• •For Your Soul | A new scent has dropped...
• •Each of our candles is hand-poured with good vibes and your favorite R&B memories in mind. #candlemaking #smallbusiness #rnbmusic #selfcare
• •Scent & Soul wasn't born in a boardroom. It was born from late nights listening to R&B, the kind of music that wraps around you like a warm blanket. We believe scent does the same thing. It s a keeper of memories and a maker of moods. That's why we pour every candle by hand, hoping to give you a small piece of that soulful peace.