Brand Tone

Elegant & Aspirational, Artisanal & Caring, Sensory & Evocative, Accessible Luxury

Brand Values

• •Quality & Craftsmanship
• •Natural & Eco-Conscious
• •Customer Satisfaction
• •Sensory Experience & Well-being
• •French Origin & Expertise

Best Practices

• •Develop a Brand Voice Guide: Document Scentalya's core values, personality traits (e.g., elegant, artisanal, caring, sensory), and a list of "do's and don'ts" for language, including preferred vocabulary and phrases to avoid. This guide should be shared with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Tailor the tone slightly for different platforms (e.g., slightly more conversational on Instagram Stories vs. more descriptive on product pages) while keeping the core voice consistent.
• •Prioritize Sensory Language: Consistently use evocative and descriptive words that appeal to the senses, particularly smell and sight, to reflect the nature of the products. Highlight the textures, the quality of light, and the nuances of the fragrances.
• •Emphasize Core Values in Messaging: Regularly weave in keywords and phrases that reinforce Scentalya's values: "handmade," "natural waxes," "Grasse perfume," "eco-conscious," "artisanal quality." This builds brand identity and trust.
• •Review and Refine: Periodically audit all communications (website copy, social media posts, email newsletters) to ensure consistency with the established brand tone. Get feedback and be open to refining the voice as the brand evolves.

Social Perception

Niche Appeal, Focus on Aesthetics and Natural Products, Emerging Brand, Positive for those who discover it

Copy Examples

• •Instagram Post (Image: A beautifully lit Scentalya candle in a cozy living room setting): Crafted by hand, designed for your moments. ✨ Let the subtle notes of our Grasse-perfumed [Candle Name] candle transform your space into a sanctuary of calm. Natural waxes, exquisite scents, purely Scentalya. #Scentalya #HandmadeLuxury #HomeFragrance #ArtisanalCandles #ElegantLiving
• •Facebook Ad (Carousel showing different candle collections): Discover the Scentalya difference. From the delicate bloom of our Fleuries collection to the comforting embrace of Les Gourmandes, each candle is a handmade treasure. Natural, vegan, and divinely scented. Which Scentalya story will you tell in your home? Shop now for free delivery over 60€. #ScentalyaParis #NaturalScents #HomeDecor #ArtisanMade #LuxuryCandles
• •Product Description (for "Les Chantilly" candle): Indulge in the art of fragrance with our Les Chantilly collection. Each candle is a masterpiece, meticulously hand-poured and whipped to perfection in our Parisian workshop. Experience an enchanting aroma, crafted from the finest Grasse perfumes and natural waxes, designed to elevate your everyday. A touch of handmade elegance, a whisper of luxurious scent. #Scentalya #ChantillyCandle #ArtisanalLuxury #GrassePerfume #HomeSanctuary
• •Email Subject Line (for a new collection launch): Introducing [New Collection Name]: An Olfactory Journey, Crafted by Scentalya. Body Snippet: Immerse yourself in a new sensory experience. Scentalya unveils its latest collection of hand-poured treasures, blending natural waxes with captivating Grasse perfumes. Discover the art of French fragrance, designed to illuminate your home and soothe your soul.
• •Website Banner: Scentalya: Illuminating Your World with Handcrafted Elegance. Natural Waxes, Exquisite Grasse Perfumes. Discover Our Collections.