Brand Tone

Bold, witty, and intimate, balancing playful humor with sensual suggestion. It's provocative and cheeky, yet also warm and relaxing, maintaining a confident, modern, and relatable voice.

Brand Values

• •Quality and Craftsmanship
• •Emotional Connection and Atmosphere
• •Boldness and Authenticity
• •Intimacy and Relationships

Best Practices

• •Always be mindful of the "Nice" and "Naughty" personas, using this duality to appeal to different moods and occasions.
• •Maintain the brand's clever, confident humor by avoiding generic descriptions and opting for witty, evocative language.
• •Use storytelling in every scent description to paint a vivid picture and transport the customer.
• •Tailor copy to a modern, open-minded audience comfortable with playful and direct sexual references.
• •Balance bold messaging with reminders of the premium nature of the product, such as natural soy wax and handmade quality.

Social Perception

Scenta is perceived as a high-quality, fun, and original brand, known for unique and memorable gifts. Its 'Naughty' candles are celebrated for humor and boldness, contributing to a trustworthy reputation with reliable products and efficient service.

Copy Examples

• •Your plans tonight: 1. Cancel everything else. 2. Light this candle. 3. See what happens. Our 'Smells Like We're Gonna Have Sex' candle is the only agenda you need. #Scenta #DateNightIn #SetTheMood
• •From “Me Time” to “We Time” Whether you're unwinding from a long week or turning up the heat with someone special, we have the scent for that. Explore our ‘Nice’ collection for ultimate relaxation and our ‘Naughty’ collection for unforgettable moments. Which mood are you in tonight? Shop now.
• •A scent so good, it'll make you forget all about bad decisions. With captivating notes of amber, musk, and a hint of sandalwood, this candle is the only toxic relationship you need. Light it up, put your phone down, and let the warm, seductive aroma be your rebound. Burns for 40 hours—longer than that situationship ever would have.
• •The only notification you need.
• •Psst... your weekend just got a lot more interesting. 🔥