Brand Tone

Community-focused and Inclusive, Passionate and Enthusiastic, Friendly and Approachable, Authentic and Skater-Owned, Helpful and Knowledgeable, Modern and Engaged

Brand Values

• •Community Building: Fostering a local skate scene is a primary driver. This includes organizing events, supporting local skaters, and aiming to create an indoor skatepark.
• •Passion for Skateboarding: A genuine love for the sport and culture is evident in all aspects of the business.
• •Customer Service & Support: Providing excellent, knowledgeable, and friendly service is a priority. They aim to help customers find the right gear.
• •Accessibility: Catering to all skill levels, from beginners to experienced skaters, and offering a wide range of products.
• •Authenticity: Being a skater-owned and operated shop that understands the needs and culture of skateboarders.
• •Growth and Development: Not just for the shop, but for the local skate infrastructure and individual skaters (e.g., through the linked skate school and future skatepark plans).
• •Supporting Local: Filling a void for a physical skate shop in the Huntingdon area.

Best Practices

• •Always Lead with Passion and Authenticity: Let your genuine love for skateboarding shine through. Use language that real skaters use, but keep it inclusive. Avoid overly corporate jargon.
• •Prioritize Community: Frame your messaging around how your products/services benefit the local skate community. Highlight events, local skaters, and shared experiences.
• •Be Approachable and Helpful: Encourage questions and interaction. Offer advice freely. Ensure your tone is welcoming to beginners and experienced skaters alike.
• •Stay Engaged and Current: Keep up with skateboarding trends, new products, and what your community is talking about. Reflect this in your content, especially on social media.
• •Empower Your Team (if applicable) to be Brand Ambassadors: Ensure everyone interacting with customers, online or offline, understands and embodies the brand's values and friendly, knowledgeable tone. Since it's primarily Jason and Dave, their natural enthusiasm already does this.

Social Perception

Valued Community Hub, Trusted Source for Gear and Advice, Run by Genuine Skateboarders, Positive and Welcoming Environment, Proactive and Forward-Thinking

Copy Examples

• •Fresh drop! 🔥 The latest decks from [Brand Name] just rolled in, and they're looking sick. Whether you're a seasoned shredder or just starting out, we've got the gear to get you rolling. Swing by the shop – your local skater-owned hub – and check 'em out! #ScenicSkateShop #Skateboarding #NewGear #HuntingdonSkateScene #SupportLocalSkateShops
• •Get Ready to Roll! 🛹 Join us this Saturday at [Local Skate Park] for a community skate session. All wheels and all skill levels welcome! Let's share some lines, learn new tricks, and just hang out. Jason and Dave will be there with some giveaways. See you there! #ScenicSkateCommunity #SkateMeetup #HuntingdonEvents #PassionForSkateboarding
• •Quick tip from Dave: Choosing the right wheels can make all the difference! 🤔 We've got a huge selection from soft cruisers to hard park wheels. Pop in and let's find your perfect set! 🤙 #SkateTips #ScenicSkateShop #SkateboardWheels #ShopLocal #SkateLife @scenicskateshop
• •More than just a place to buy a board, your local skate shop is the heart of the scene. At Scenic, we're skaters first. We're here to give advice, share the stoke, and help our Huntingdon skate family grow. From your first complete to that dream custom build, we're with you every push of the way. #ScenicSkate #CommunityLove #SkaterOwnedAndOperated
• •Hey Scenic Crew! 👋 Exclusive for our WhatsApp fam: This week, grab any 2 decks and get 10% off your grip tape! Perfect time to freshen up your setup or get that new project started. Just show this message in-store. Keep shredding! #ScenicDeals #SkateCommunity #SupportYourLocal