Brand Tone

Warm, heartfelt, and community-oriented.

Brand Values

• •Faith and Family
• •Community and Connection
• •Personalization and Quality
• •Gratitude and Positivity
• •Customer-Centricity

Best Practices

• •Lead with Heart: Always infuse copy with warmth and sincerity. Use words that evoke emotion and connection, staying true to the brand's heartfelt origins.
• •Tell the Story: Weave the brand's story and values into your copy whenever possible. Remind customers that they are supporting a family-run business built on faith and love.
• •Focus on "You": Address the customer directly. Frame your products and services around how they will benefit the customer or help them express their feelings to others.
• •Highlight Quality and Craftsmanship: Emphasize the care and precision that goes into each personalized item. Use terms like "handcrafted," "custom-engraved," and "high-quality" to build trust and justify value.
• •Foster a Sense of Community: Use inclusive language. Encourage interaction and sharing, and position the brand as a welcoming space for all. This can be done through calls-to-action that invite comments, tags, or visits.

Social Perception

Scattered Blessings is perceived very positively as a reliable, high-quality provider of unique and personalized gifts. Customers appreciate the personal touch, excellent customer service, and the brand's story, viewing it as an authentic and trustworthy local hub for relaxation and community.

Copy Examples

• •A love story as unique as yours deserves a gift to match. Our custom-engraved serving boards are more than just a present; they're a timeless keepsake, handcrafted to celebrate the beginning of your forever. Let us help you create a treasure that will be part of your family's story for years to come. #ScatteredBlessings #HandmadeWithLove
• •This Mother's Day, give her a gift that’s as special as she is. From personalized YETI tumblers that keep her coffee just right to a relaxing day at our spa, we have everything you need to show your love and appreciation. Because every mom deserves to be showered with blessings. #MothersDay #GiftIdeas #ShopLocal
• •Show your team they're appreciated with a gift that's both personal and professional. Our laser-engraved tumblers and custom journals are the perfect way to say 'thank you' for their hard work and dedication. Strengthen your team's connection with a thoughtful gift from Scattered Blessings. #CorporateGifting #EmployeeAppreciation #CustomGifts
• •Gather your friends for an evening of creativity and connection. Our DIY sign-making workshop is the perfect excuse for a ladies' night out, a birthday celebration, or just because. Create something beautiful, share some laughs, and make memories that will last a lifetime. Book your private workshop today! #DIYWorkshop #GirlsNightOut #CreateAndConnect
• •At Scattered Blessings, we believe that the best gifts come from the heart. That's why we pour our love and faith into everything we create. From personalized treasures to moments of peaceful relaxation in our spa, we're here to help you scatter a little joy. Visit us in Fisherville and experience the warmth of our community. #ScatteredBlessings #FaithAndFamily #CommunityLove