Brand Tone

Elegant & Aspirational, Friendly & Approachable, Proudly Irish, Quality-Focused

Brand Values

• •Quality Craftsmanship
• •Design Excellence & Trend Awareness
• •Customer Satisfaction & Service
• •Heritage & Family Business
• •Supporting Local Manufacturing
• •Affordable Luxury

Best Practices

• •Develop a Brand Voice Guide: Document the key attributes of the Scatter Box tone (e.g., elegant, warm, sophisticated, proud of Irish heritage, quality-conscious) with examples of do's and don'ts for language and style.
• •Prioritize "Irish Design & Craftsmanship": Consistently weave in messaging about the brand's Irish roots, local manufacturing where applicable, and the design-led nature of the products.
• •Use Evocative and Sensory Language: Employ descriptive words that highlight the texture, quality, and visual appeal of the products (e.g., "sumptuous," "lavish," "hand-painted," "luxurious feel").
• •Maintain a Balance of Aspirational and Accessible: While showcasing luxury, ensure the copy remains welcoming and helpful, inviting customers to engage and seek advice.
• •Ensure Visual and Textual Harmony: All copy should complement the high-quality, stylish imagery used on the website and social media, reinforcing the overall brand perception of elegance and quality.

Social Perception

Positive for Quality and Style, Known for Cushions, Reliable and Established, Good Customer Service (Implied)

Copy Examples

• •Headline: Adorn Your Home with Irish Artistry. Discover Scatter Box. Body: Experience the perfect blend of luxurious comfort and contemporary design, crafted with love in Ireland. Explore our latest collection of cushions, art, and throws, and bring a touch of elegance to every room. #ScatterBoxStyle #IrishDesign #LuxuryHome
• •Headline: Transform Your Space with Sumptuous Textures. Body: From hand-painted art to plush velvet cushions, each Scatter Box piece is designed to inspire. Indulge in quality that speaks for itself and create a home that truly reflects you. Visit scatterboxshop.ie today. #HomeInspo #InteriorDesign #QualityFurnishings
• •Headline: Feel the Difference of Irish Craftsmanship. Body: For over 65 years, our family has been dedicated to bringing beautiful, high-quality furnishings to stylish homes. Our 'Made with Love in Ireland' range is a testament to this passion. Find your nearest stockist or shop online. #ScatterBoxHome #FamilyBusiness #MadeInIreland
• •Headline: New Arrivals: Fresh Designs to Elevate Your Interiors. Body: Be inspired by the latest trends and timeless elegance with the new collection from Scatter Box. Rich colours, unique patterns, and the luxurious feel you’ve come to expect. What will you discover? #NewCollection #HomeDecorTrends #ScatterBoxLuxury
• •Headline: Your Dream Home Awaits. We're Here to Help. Body: Looking for the perfect piece or need some interior advice? Our friendly team is passionate about helping you create your ideal space. Connect with us today or explore our curated collections online! #CustomerLove #InteriorAdvice #ScatterBoxShop