Brand Tone

Spooky, playful, passionate, and community-oriented. The tone is informal, relatable, confident, and unapologetically niche, speaking directly to fellow horror fans.

Brand Values

• •Individuality and Self-Expression
• •Craftsmanship and Quality
• •Celebration of Fandom

Best Practices

• •Always use language specific to the horror community, referencing iconic movies, characters, and tropes to build authenticity and resonate deeply with the target audience.
• •Balance spooky elements with playfulness; the tone should be fun and celebratory, not genuinely terrifying. Use horror puns, dark humor, and a slightly mischievous voice.
• •Consistently mention that products are handmade by a small, woman-owned business to emphasize craftsmanship, quality, and support the brand's value proposition.
• •Foster community by ending social media posts with questions that invite engagement (e.g., "What's your favorite scary movie?"), transforming the platform into a community hub.
• •Maintain a consistent visual and textual theme, ensuring the spooky, dark aesthetic of products is matched by the language used, reinforced with relevant emojis like 🔪, 🩸, 👻, 🖤, and 🎃.

Social Perception

The brand is perceived positively within its target niche as a go-to source for unique, high-quality horror merchandise. It's seen as authentic, creative, and run by a true community member, providing a space for like-minded individuals to connect.

Copy Examples

• •Tired of boring cups? Hydrate like the final girl you are. Our new Slasher-themed tumbler is hand-crafted and sealed to survive anything—even a trip to Camp Crystal Lake. Link in bio to get yours before they... disappear.
• •POV: You found the perfect keychain to match your spooky soul. 🖤 Watch me bring this little ghost to life! What horror icon should I make next? Drop your requests in the comments! #HorrorCommunity #HandmadeWithHorror #SpookySeason
• •Why limit Halloween to one day a year? This durable, handmade tumbler is your new daily companion for coffee, tea, or the blood of your enemies. Each design is meticulously crafted to ensure your spooky style never fades. Because for us, every day is Halloween.
• •Fresh Scares Inside... Don't Open Alone.
• •Normal is a nightmare. Your accessories should be, too. ScaryCarrieDesigns offers handmade horror gifts that are as unique as you are. Shop our collection of spooky tumblers, keychains, and more. Perfect for the horror fanatic in your life (or for yourself).