Brand Tone

Personal and Approachable, Passionate and Sincere, Helpful and Customer-Centric, Modern and Trend-Aware

Brand Values

• •Quality
• •Affordability
• •Customer Satisfaction
• •Modesty
• •Authenticity/Personal Touch
• •Trendiness/Style

Best Practices

• •Embrace the Founder's Voice: Continue to incorporate Nagla's personal story and passion into the communication where appropriate (especially "About Us," newsletters, and some social media).
• •Highlight Values Consistently: Weave in mentions of quality, affordability, modesty, and customer satisfaction naturally within product descriptions, ads, and posts.
• •Stay True to the "Why": Regularly revisit the founding reason for Scarvista – solving the puzzle of finding high-quality, affordable, and trendy hijabs in Europe.
• •Use Personal and Approachable Language: Use 'I' and 'we' statements to convey a personal connection.
• •Incorporate Visuals that Reflect Brand Values: Ensure that all visual content is aligned with the brand's tone and values. This includes the use of appropriate colors, imagery, and typography.

Social Perception

Scarvista is generally perceived as a brand with products of great quality, affordable prices and great customer satisfaction

Copy Examples

• •Assalaamu Alaykum and welcome to Scarvista!
• •Hope you love my products as much as I love selecting them for you :)
• •At Scarvista, we believe modesty should be affordable for everyone.
• •Discover the latest trends in hijabs with our unique collection.
• •Quality, affordability and customer satisfaction are our top priorities.