Brand Tone

Trustworthy & Scientific, Caring & Supportive, Elegant & Aspirational

Brand Values

• •Health & Well-being
• •Quality & Craftsmanship
• •Customer Centricity
• •Sustainability
• •Trust & Safety

Best Practices

• •Lead with Health, Support with Science: Always frame the primary benefit as improved health and well-being (e.g., "better sleep," "natural spine alignment"). Use the scientific aspects ("ergonomic design," "certified materials") as the reasons to believe, which builds a tone of trustworthiness.
• •Embrace the "Caring Expert" Persona: In all communications, from ad copy to customer service emails, balance a knowledgeable, expert voice with a warm, supportive, and familiar tone. Use phrases like "We're here for you" and refer to the "Scarnatti Family" to reinforce this relationship.
• •Consistently Reference European Heritage: Mentioning "Belgian design" or "European quality" adds a touch of sophistication and reinforces the premium nature of the brand. This should be a consistent element in product descriptions and brand storytelling.
• •Prioritize Transparency and Trust: Always be upfront about materials, certifications, and the benefits of your products. Use customer testimonials and third-party ratings in marketing materials to build social proof and maintain a transparent, trustworthy perception.
• •Create a Unified Style Guide: Document the brand's tone (Trustworthy, Caring, Elegant) and key values. Provide clear do's and don'ts for all writers and marketers. For example: Do use words like "craftsmanship," "well-being," and "innovation." Don't use overly casual slang or a purely technical, cold tone. This ensures every piece of content feels distinctly "Scarnatti."

Social Perception

Scarnatti is perceived as a highly positive, trustworthy brand known for combining elegant design with a scientific approach to sleep health. It is seen as a premium, reliable, and health-conscious choice in the mattress market, with high product quality and supportive customer service.

Copy Examples

• •Headline: The End of Restless Nights is Here. Body: Stop counting sheep and start experiencing deep, restorative sleep. The Scarnatti mattress combines pressure-relieving, spring-free technology with elegant Belgian design to align your spine and soothe your body. Invest in your well-being. Invest in a Scarnatti.
• •Headline: Designed in Belgium. Dreamed of Everywhere. Body: Experience the perfect blend of European elegance and scientific innovation. Our mattresses are crafted to meet the highest quality standards, ensuring every night’s sleep is a healthy one. Certified free from harmful chemicals, for your peace of mind. Sleep beautifully, sleep safely.
• •Headline: Join the Scarnatti Family. Body: Choosing a mattress is more than a purchase—it's a commitment to your health. That’s why our cheerful 24/7 customer service team is here to guide you. Welcome to a community that cares about your comfort. Welcome to the family.
• •Headline: Quality Sleep Shouldn't Cost the Planet. Body: At Scarnatti, we believe in caring for you and the earth. Our mattresses feature certified, health-conscious materials and arrive in eco-friendly roll-packing to reduce our carbon footprint. Better sleep for you, a better future for everyone.
• •Headline: 50 Years of Expertise in Every Stitch. Body: For over five decades, we have perfected the art of sleep. Our in-house designers blend tradition with material science to create a sanctuary for your rest. Feel the difference that generations of craftsmanship make.