Brand Tone

Approachable Expertise

Brand Values

• •Passion and Curation
• •Community and Local Identity
• •Accessibility and Lack of Pretension
• •Sustainability
• •Adaptability and Growth

Best Practices

• •Tell the Story: Every wine has a narrative. Frame product descriptions and social posts around the people, place, or process behind the bottle. This reinforces the value of curation and passion.
• •Emphasize "Friendly Expert" Tone: Use personal, inviting language. Write as if you're offering a recommendation to a friend. Share knowledge generously without using intimidating jargon.
• •Champion "Local" and "Independent": Consistently highlight the brand's Cornish roots, its independence, and its sustainable, personal delivery service. This builds a strong connection with the local community.
• •Be the Face of the Brand: Continue to use the owners' names (Jon and Sam) in communications. This maintains the personal, trusted-advisor feel that customers value.
• •Focus on the Benefit: Instead of just describing the wine, describe the experience. Talk about what foods it pairs with, the occasion it suits, or the feeling it evokes. This makes the wine more relatable and desirable.

Social Perception

Overwhelmingly positive; warm, friendly, top-notch independent merchant known for refined yet accessible selection and knowledgeable, personal service; important to Cornish food and drink scene.

Copy Examples

• •Cornwall, meet your new favourite fireside red! We've just unpacked this stunning, velvety Malbec from a family vineyard high in the Andes. We love the story behind this one (ask us about it when you order!). Rich, plummy, and perfect for a cosy night in. Now available on the website for local delivery. Let us bring a great story to your door.
• •The wine shop that comes to you. Passionately chosen, sustainably delivered. Discover artisan wines with a story, brought to your doorstep in Cornwall by Jon and Sam.
• •Tired of the same old supermarket wine? Let's fix that.
• •We still talk about the day we found this winery. Tucked away in a forgotten corner of Sicily, they do things the old-fashioned way, and you can taste it in the bottle. This Grillo is all sunshine and sea-spray with notes of citrus and a distinct mineral finish. It's the bottle we open when we want to be transported back to the coast. Pairs beautifully with fresh fish or simply a good chat.
• •We may have closed the shop doors, but our mission hasn't changed since 2009: to share wines we're passionate about with our Cornish community. We're Jon and Sam, the faces behind the electric van and the website. For us, wine is about discovery, not rules. It's about the people who make it, the place it comes from, and the enjoyment it brings. We're still your local wine merchants, just a click away.