Brand Tone

Elegant, evocative, conscious, poetic, aspirational, sophisticated, understated luxury, and mindful.

Brand Values

• •Artisanal Craftsmanship
• •Ethical and Mindful Production
• •Timelessness and Sustainability
• •Feminine Empowerment
• •Authenticity and Heritage

Best Practices

• •Lead with the "Why": Always connect the product back to the core values. Instead of just describing a dress, describe the story behind it, the hands that made it, and the purpose it embodies (e.g., "More than a dress, it's a piece of preserved heritage").
• •Use Evocative, Sensory Language: Employ words that appeal to touch, sight, and emotion. Phrases like "free-flowing natural fabrications," "soft, feminine ruffles," and "intricate embroidery" create a richer, more tangible experience for the customer.
• •Champion the Artisan: Consistently mention the "skilled artisans," "traditional techniques," and "Indian craftsmanship." This reinforces the brand's key differentiator and justifies its premium positioning.
• •Emphasize Timelessness over Trends: Use language that suggests longevity and versatility. Words like "timeless," "seasonless," "wardrobe staple," and "designed to last" appeal to a customer who is investing in quality over fleeting fashion.
• •Maintain a Consistent Voice of Understated Elegance: The tone should always remain sophisticated, calm, and confident. Avoid aggressive sales tactics, exclamation points, and trend-driven slang. The copy should feel as elegant and well-crafted as the garments themselves.

Social Perception

Overwhelmingly positive. Perceived as a luxurious resort wear brand offering effortless style, exquisite craftsmanship, and timeless femininity. Praised for its unique blend of bohemian charm and elegant design, high material quality, and intricate details. Resonates with women who value style and substance. The connection to Indian artisans is a key differentiator, adding depth and purpose, with strong appreciation for preserving heritage crafts.

Copy Examples

• •Woven with stories and sunlight. The Ethereal Maxi Dress isn't just a garment; it's a testament to generations of Indian artistry. Each intricate stitch is a whisper of tradition, crafted from breathable, natural fabrics for a feeling of pure freedom. Embrace beauty with purpose. #ScarlettPoppies #MindfullyMade #ArtisanalLuxury
• •Where Timeless Design Meets Conscious Craft. Discover pieces made to journey with you.
• •A New Chapter of Artistry: The Fall '25 Collection Has Arrived.
• •Scarlett Poppies was born from a love for wild poppies and a passion for authentic craftsmanship. We blend the clean lines of our Scandinavian heritage with the vibrant soul of Indian embroidery, creating timeless pieces for the modern woman. Each garment tells a story of mindful production, natural fabrics, and the skilled hands that made it.
• •The Marona Top is a celebration of detail. Crafted by our partner artisans in India, its delicate hand-embroidery draws on centuries-old techniques, preserved for the modern wardrobe. Made from a soft, natural linen blend, this top offers a relaxed silhouette that is both elegant and effortlessly comfortable—a piece of wearable art designed to last a lifetime.