Brand Tone

Free-spirited, whimsical, adventurous, earthy, and authentic, with a secondary tone of edgy, alternative, bold, and passionate. Overall: Approachable, friendly, and customer-focused.

Brand Values

• •Individuality and Self-Expression: Offering unique clothing that allows customers to express their personal style, whether it's bohemian or more alternative.
• •Quality and Uniqueness: Pride in offering products that meet high standards of quality and are unique and fun.
• •Inclusivity: Emphasizing a vast range of sizes so "everyone can look and feel their best in our clothes."
• •Passion for a Niche: A genuine love for alternative, tattoo-inspired, and bohemian styles.
• •Customer Satisfaction: Demonstrated through helpful customer support and positive review interactions.

Best Practices

• •Know Your Core Essence: Always refer back to the primary brand identity – is this piece of communication reflecting the "free-spirited adventurer" or the "bold alternative" side, or a blend? Ensure it aligns with the overarching values of individuality and authenticity.
• •Use Evocative Language: Employ words that conjure feelings of freedom, adventure, uniqueness, and perhaps a touch of mysticism or edginess depending on the product. Think "wander," "dream," "soul," "bold," "unleash," "spirit."
• •Maintain Visual & Verbal Harmony: Ensure the copy complements the visual style. If the imagery is soft and flowing, the language should generally mirror that. If it's a bolder, graphic item, the copy can be more direct and punchy, while still retaining the brand's core personality.
• •Speak to Your Tribe: Address customers as kindred spirits who share the brand's love for unique style and self-expression. Use inclusive language that fosters a sense of belonging.
• •Stay Authentic in Engagement: When responding to comments or reviews, maintain the friendly, approachable, and passionate tone. This reinforces the brand's personality and customer-centric values.

Social Perception

Customers perceive Scarlett Dawn as a reliable source for unique bohemian and alternative clothing. The brand is appreciated for its distinctive aesthetic that caters to specific subcultures and style preferences. There's a sense of community among its followers, particularly those who identify with the free-spirited and alternative lifestyles. Positive experiences with product quality and customer service contribute to a favorable perception.

Copy Examples

• •Headline for a new dress collection: "Wild Hearts & Wanderlust: Discover Our New Bohemian Dream Dresses. Flow free, live boldly."
• •Instagram caption for a kimono: "Wrap yourself in stories untold. Our latest kimono is a whisper of adventure and a canvas for your unique spirit. ✨ #ScarlettDawnStyle #BohoMagic"
• •Email subject line for a sale: "Unleash Your Style ✨ Up to 30% Off Your Favorite Free-Spirited Finds!"
• •Product description snippet for a skull-themed accessory (blending tones): "For the soul that's both wild and wise. This piece adds a touch of edgy elegance to your everyday journey. Embrace your layers. #AlternativeEdge #BohoRebel"
• •Facebook post encouraging engagement: "How does your Scarlett Dawn piece make you feel? Share a pic and tell us your style story! We love seeing you shine. 💖 #ScarlettDawnCommunity #ExpressYourself"