Brand Tone

approachable, genuine, and passionate. The communication feels personal and direct, as if coming from the creator herself. It's friendly without being overly casual, and informative without being clinical. The language used is simple, clear, and focuses on the quality and love put into each product. There is an undertone of wholesome, rustic charm.

Brand Values

• •Craftsmanship
• •Quality Ingredients
• •Passion
• •Authenticity
• •Creativity

Best Practices

• •Always Write in the First Person: Use "I" and "my" to maintain the personal, one-woman-show feel. It reinforces that customers are buying from Ingrid, the maker, not a large company.
• •Tell the Story of the Craft: Don't just sell the product; sell the process. Mentioning details like "small batches," "hand-cut," "curing time," or "I taught myself how to crochet" adds value and authenticity.
• •Keep it Simple and Sincere: Avoid corporate jargon or overly trendy slang. The language should be as natural and wholesome as the products themselves. Honesty and simplicity build trust.
• •Engage Personally: When responding to comments or messages, maintain the same friendly and approachable tone. Address people by name and answer questions with genuine care.
• •Focus on Sensory Details: Describe the smells, textures, and visual appeal of the products. Use words like "invigorating," "creamy," "calming," and "vibrant" to help customers imagine the experience of using the products.

Social Perception

a small, trustworthy, and artisanal Australian brand. Customers likely see it as a source of high-quality, handcrafted goods made with care and personal attention. The brand appeals to consumers who value supporting small businesses, appreciate natural ingredients, and seek out unique, non-mass-produced items. The direct communication from the founder likely fosters a loyal customer base that feels a personal connection to the brand. The lack of public complaints suggests a satisfied clientele.

Copy Examples

• •Fresh from the curing rack! ✨ Meet our new 'Eucalyptus & Mint' soap bar. Handmade with the same love and palm oil-free promise as all our creations. We started with a cleansing blend of natural oils and swirled in pure eucalyptus and mint for an invigorating scent that will awaken your senses. Perfect for your morning shower ritual. Available now on the website – link in bio!
• •Hello lovely people! I'm so excited to be back at the [Market Name] this Saturday from 9 am to 2 pm. Come say hi and have a smell of our latest batch of handmade soaps and body butters. It’s the perfect chance to see the textures and find your new favourite scent in person. Hope to see you there!
• •Indulge your skin with our Whipped Body Butter. We slowly melt shea and cocoa butters before whipping them into a light, fluffy cream that melts on contact, leaving your skin feeling soft and nourished, never greasy. Scented with a gentle touch of lavender essential oil for a calming treat before bedtime. Hand-poured in small batches to ensure every jar is perfect.
• •The best part of the process... the cut! 🔪🧼 There's nothing more satisfying than seeing what beautiful patterns are hiding inside a fresh loaf of soap. Each bar is a little piece of art, made by hand, just for you. This is our 'Bohemian Dream' getting its final trim before it heads to the curing shelf for six weeks.
• •A little something from our workshop to your home 💌 Hi there, Ingrid here from Scarlet Bar Designs. I’ve been busy in the workshop, and I wanted to share what’s new with you! From my hands to yours, I’m so proud of the latest collection of scents and products, all made with natural ingredients and a whole lot of care...