Brand Tone

Whimsical & Playful, Magical & Fantastical, Spooky-Cute, Personal & Approachable, Enthusiastic & Passionate

Brand Values

• •Creativity & Originality
• •Joy & Happiness
• •Individuality & Uniqueness
• •Quality & Durability
• •Small Business & Independent Spirit

Best Practices

• •Embrace the "Spooky-Cute" Duality: Consistently blend elements of whimsy and lighthearted spookiness in your language. Use playful words associated with magic, mystery, and cuteness.
• •Maintain a Personal, Approachable Voice: Write as Amanda, the artist. Use "I" and "my" to foster a direct connection with the audience. Share little personal anecdotes or inspirations behind designs when appropriate.
• •Highlight Uniqueness and Artistry: Remind customers that they are purchasing original art from a small, independent creator. Emphasize the handmade or in-studio aspect of production.
• •Use Evocative and Sensory Language: Describe products with words that appeal to the imagination and senses – "enchanting," "vibrant," "delightfully eerie," "charming," "super durable."
• •Be Consistent Across All Platforms: Ensure that the tone used on the website, Instagram, TikTok, Facebook, and any other communication channels is harmonious and reflects the core brand identity of whimsical, magical, spooky-cute, and personal. Regularly audit content to ensure alignment.

Social Perception

Positive among its target audience (those who appreciate whimsical, alternative, and personally crafted items). Customers likely appreciate the unique designs not found in mass-market stores and the direct connection to the artist.

Copy Examples

• •Abracadabra! ✨ Our NEW 'Cosmic Kitty' sticker has just apparated in the studio! This magical feline is printed on super durable, water-resistant vinyl, ready to add a touch of enchantment to your laptop, water bottle, or grimoire. Get yours and let your spooky-cute flag fly! #SpookyCute #MagicalArt #StickerAddict #ScaredyCatStudio #NewRelease
• •Tired of the mundane? 🌙 Dive into the whimsical world of Scaredy Cat Studio! Amanda crafts magical, spooky, and adorable art that brings a little bit of wonder to your everyday. From enchanting art prints to quirky stickers and charming bookmarks, find something uniquely YOU. Support a small artist and shop cute gifts with a touch of magic! Shop now: [Link to website] #WhimsicalArt #SupportSmallArt #CuteAndSpooky #ScaredyCatStudio
• •Never lose your page in a fairy tale again! 🍄 Our 'Snail with Fly Agaric' bookmark, part of the beloved Mushroom Pals collection, is here to keep you company on your literary adventures. Lovingly designed by Amanda, this durable, semi-gloss laminated bookmark is a perfect treat for yourself or the bookworm in your life. Let this little guy bring a smile to your reading nook! #MushroomPals #CuteBookmark #BookLoverGift #ScaredyCatStudio #WhimsicalDesign
• •*(Video shows quick cuts of sketching, digital illustration, printing, and packaging a product, with upbeat, slightly spooky music)* On-screen text: "Making magic happen! ✨ Spooky-cute goodies from my studio to you! 💖 #ArtistAlley #StudioVibes #MagicalMerch #ScaredyCatStudio #SmallBiz" Voiceover (optional, could be text overlay): Ever wonder how a Scaredy Cat creation comes to life? It's a little bit of magic, a dash of spooky, and a whole lot of love! What should I draw next?
• •Welcome to Scaredy Cat Studio – where whimsical wonders and delightfully spooky designs are born! I'm Amanda, the artist behind every enchanting illustration you'll find here. From my cozy Austrian studio, I pour my heart into creating high-quality, unique pieces that celebrate the magical, the quirky, and the utterly cute. If you're looking for art that sparks joy and embraces the charmingly unusual, you've found your happy place. Thanks for stopping by!