Brand Tone

Passionate, Artistic & Expressive, Authentic, Craftsman-like & Meticulous, Community-oriented & Welcoming, Joyful & Vibrant, Proud

Brand Values

• •Uniqueness & Personalization
• •Craftsmanship & Quality
• •Colombian Heritage & Pride
• •Rider Experience & Joy
• •Authenticity
• •Community
• •Perseverance & Striving ("Climb higher")

Best Practices

• •Embrace Colombian Soul: Consistently weave in elements of Colombian culture, landscape, colors, and the "Escarabajo" spirit in storytelling and visuals. Use Spanish words or phrases where appropriate and authentic (e.g., "Escarabajo," model names inspired by Colombian geography).
• •Highlight Craftsmanship & Artistry: Use vivid language that emphasizes the hand-built nature, the meticulous detail in paintwork, and the beauty of the finished product. Showcase the "in-house" aspect of design, fabrication, and painting.
• •Focus on the Rider's Unique Story: Frame the narrative around the co-creation process and how each bike is a personalized expression for the individual. Emphasize building *their* dream bike.
• •Speak with Passion and Authenticity: Let the genuine love for cycling, for steel as a material, and for Colombian heritage shine through. Avoid overly corporate or generic language. Be open and share the "why" behind Scarab.
• •Maintain Visual Consistency: Ensure photography and videography align with the brand's artistic and vibrant identity, often showcasing the bikes in beautiful (preferably Colombian) settings, highlighting both the overall design and intricate details.

Social Perception

Highly Respected for Aesthetics, Valued for Customization and Craftsmanship, Authentically Colombian, Makers of High-Quality, Durable Bikes, Approachable Custom Builder, Passionate and Customer-Focused

Copy Examples

• •Headline: Your Ride, Your Story, Forged in the Colombian Andes. Body: At Scarab Cycles, we don't just build bikes; we craft extensions of your soul. Each steel frame is a canvas, meticulously hand-painted with the vibrant spirit of Colombia, engineered for a ride that’s uniquely yours. Tell us your dream, and let's create a lifelong companion for the roads ahead.
• •Social Media Post (with image of a stunning custom bike): More than paint and steel, it's a piece of Colombia you can ride. This latest custom Paramo, born from a rider's vision and our Andean workshop, is ready to explore. What story will your Scarab tell? #ScarabCycles #HandmadeInColombia #CustomSteel #CyclingArt
• •Product Description Snippet (for a gravel bike): Tame the untamed. The [Bike Model Name] is your passport to adventure, inspired by Colombia’s diverse landscapes where only 10% of roads are paved. Its heart of steel and soul of an Escarabajo are ready for any journey, offering telepathic handling and a ride quality that begs for one more kilometer.
• •"About Us" Excerpt: We are Scarab Cycles. Born from a passion for cycling and the exuberant spirit of our Colombian homeland. We believe a bicycle should be as unique as the rider, a perfect fusion of art and engineering. From hand-painting every intricate detail to custom-tuning the geometry, we pour our heritage and heart into every frame.
• •Email Subject Line: Ready for a Bike That’s Truly You? Discover Scarab. Email Body Snippet: Imagine a bicycle built not just for you, but *with* you. At Scarab Cycles, that's our promise. We combine the timeless ride of steel with breathtaking, personalized artistry, all handcrafted in the heart of the Colombian Andes. Let's start the conversation about your dream bike.