Tono de Marca

mystical, personal, and stylish

Valores de Marca

• •Personal Identity and Expression
• •Collaboration and Expertise
• •Quality and Style
• •Community

Mejores Prácticas

• •Embrace the Mystique: Always use language that evokes a sense of wonder, magic, and cosmic connection. Words like "celestial," "cosmic," "ethereal," and "destiny" should be woven into the copy.
• •Speak Personally: Address the customer directly ("You," "Your") to reinforce the personal nature of the products. Frame the copy around their identity and their connection to their astrological sign.
• •Maintain a Stylish and Clean Aesthetic: The copy should be as clean and modern as the visual branding. Avoid cluttered sentences and overly casual slang. The tone is chic and knowing, not loud or flashy.
• •Highlight the Expertise: Subtly remind customers of the collaboration behind the brand. Phrases like "Designed by astrologers and artists" can add a layer of authority and authenticity.
• •Foster a Sense of Belonging: Encourage a community feel by using inclusive language. Invite customers to share their "scapes" style on social media with a branded hashtag, making them part of a larger, like-minded group.

Percepción Social

The brand is perceived as evoking a sense of wonder, personal connection to the universe, and deeper contemplation. Products are seen as more than accessories, serving as tools for personal identity and self-expression.

Ejemplos de Copy

• •Unleash your inner lion. Our Leo necklace isn't just an accessory, it's a declaration of your radiant and powerful spirit. Shine on. #scapes #ZodiacJewelry #LeoSeason
• •Written in the Stars. Worn by You. Discover our collection of zodiac-inspired jewelry and apparel, crafted to reflect your unique cosmic signature.
• •What's your sign? From the fiery passion of Aries to the dreamy depths of Pisces, find the piece that tells your story. Explore the full `scapes` collection now and get 15% off your first order.
• •Grounded and graceful. This super-soft Taurus tee is designed for comfort and style, embodying the steadfast and artistic nature of the bull. A perfect way to celebrate your earthly elegance.
• •Your horoscope is your guide. Your `scapes` piece is your identity. Shop our new collection of sterling silver zodiac necklaces and wear your sign with pride.