Brand Tone

Authentic, Established & Reputable, Knowledgeable & Passionate, Community-Oriented & Welcoming, Curated & Quality-Focused

Brand Values

• •Celebration of Alaskan Art & Artists
• •Quality & Craftsmanship
• •Authenticity & Integrity
• •Community Engagement & Support
• •Customer Satisfaction & Service
• •Heritage & Legacy

Best Practices

• •Emphasize Alaskan Roots: Consistently highlight the connection to Alaska, its artists, and its unique culture. Use phrases that evoke the spirit of the region.
• •Showcase Expertise with Warmth: Share knowledge about art and framing in an approachable, friendly manner. Avoid jargon where possible, or explain it clearly.
• •Highlight Longevity and Trust: Subtly weave in the gallery's long history and established reputation to build confidence and convey reliability.
• •Focus on Quality and Craftsmanship: Use descriptive language that conveys the care, skill, and high standards that go into both the curated art and the custom framing services.
• •Be Community-Centric: Regularly feature local artists, mention community events, and use inclusive language that makes both locals and visitors feel welcome.

Social Perception

A Ketchikan Institution, The Go-To for Alaskan Art & Custom Framing, A Hub for Art Lovers & Tourists, Supportive of the Arts Community, Friendly and Professional

Copy Examples

• •Headline: Preserve Your Memories, Beautifully. Body: For over 50 years, Scanlon Gallery has been Ketchikan's trusted expert in custom framing. Our passion for art and craftsmanship ensures your cherished pieces are showcased with the care and quality they deserve. Visit our upstairs design loft to start your framing journey. Tone Focus: Established, Quality-Focused, Passionate
• •Headline: The Spirit of Alaska, Captured in Art. Body: Discover a curated collection of fine art from talented Alaskan artists at Scanlon Gallery. From breathtaking landscapes to unique handcrafted jewelry, find a piece that speaks to you and brings the essence of Alaska into your home. Tone Focus: Authentic, Curated, Local
• •Headline: More Than a Gallery, A Ketchikan Legacy. Body: As a cornerstone of Ketchikan's vibrant art scene for five decades, Scanlon Gallery is dedicated to our community and the artists who make it shine. Join us for local art walks and experience the creativity that defines us. Tone Focus: Community-Oriented, Established, Welcoming
• •Headline: Your Vision, Expertly Framed. Body: Have a piece of art that needs the perfect frame? Our knowledgeable team at Scanlon Gallery offers personalized design consultations to bring your vision to life, combining your style with our flawless craftsmanship. Tone Focus: Knowledgeable, Quality-Focused, Authentic
• •Headline: Handcrafted Treasures from the Last Frontier. Body: Explore an inspiring selection of original paintings, sculptures, pottery, and unique gifts, all celebrating the remarkable talent of Alaskan artists. Take a piece of Alaska's soul home with you. Tone Focus: Authentic, Curated, Passionate