Brand Tone

Informative and Direct, Family-Friendly and Trustworthy, Value-Oriented, Helpful and Customer-Focused, Slightly Aspirational

Brand Values

• •Quality & Durability
• •Affordability/Value
• •Customer Satisfaction
• •Family & Home
• •Honesty/Transparency
• •Practicality & Functionality

Best Practices

• •Prioritize Clarity and Honesty: Always be upfront about materials (e.g., "100% solid pine wood") and avoid jargon. Let the quality and value speak for themselves without over-embellishment.
• •Emphasize "Family": Whether referring to "family-owned," "family-friendly designs," or furniture "for the whole family," keep this a central theme to reinforce trust and relatability.
• •Balance Quality with Value: Consistently message that Scanica US offers durable, high-quality solid wood furniture at fair and affordable prices. Use phrases like "built to last," "real wood, real value."
• •Maintain a Helpful and Approachable Voice: In all communications, from product descriptions to customer service interactions and social media replies, ensure the tone is supportive, friendly, and eager to assist.
• •Showcase, Don't Just Tell (especially visually): Use high-quality images and videos of the furniture in realistic home settings. Let the copy complement the visuals by highlighting the benefits shown (e.g., space-saving features, sturdy construction, beautiful wood grain).

Social Perception

Positive for Product Quality & Value, Appreciation for Customer Service, Assembly Can Be a Pain Point, Trusted for Children's Furniture, Seen as an Online Retailer

Copy Examples

• •Headline: Solid Wood, Solid Dreams. Built for Your Family. Body: At Scanica US, we believe furniture should be as strong and dependable as the families who use it. That's why we craft our beds, dressers, and tables from 100% solid wood – no particle board, no MDF, just lasting quality at prices that make sense. Create a home you love, built to share.
• •Headline: Space-Saving Bunk Beds Your Kids (and Your Wallet) Will Love. Body: Need more room for play? Our solid wood bunk beds and loft beds are designed for durability and smart storage solutions. From sturdy stairs with built-in drawers to timeless designs, find the perfect fit for your growing family. Quality sleep, happy kids, sensible prices.
• •Headline: Real Wood Furniture, Real Value. No Compromises. Body: Why settle for less? Scanica US offers high-quality, solid wood furniture that’s made to endure daily life. We’re a family business committed to honest materials and fair prices, so you can furnish your home with pieces you’ll cherish for years. Discover the Scanica difference today.
• •Instagram Caption (with a picture of a cozy kids' room featuring a Scanica loft bed): Sweet dreams are made of this ✨ Our solid wood loft beds turn any room into a haven of fun and comfort. Built sturdy, designed smart, and always with your family in mind. #ScanicaFurniture #SolidWood #KidsRoom #LoftBed #FamilyHome #QualityFurniture #AffordableStyle
• •Email Subject: Need Help Choosing? Our Family is Here for Yours. Body: Shopping for furniture online can be overwhelming, but at Scanica US, we’re here to help! As a family-owned business, we understand the importance of finding just the right pieces for your home. Have a question about materials, assembly, or finding the perfect fit? Our dedicated customer service team is ready to assist. Your satisfaction is our priority.