Brand Tone

Trustworthy, Eco-conscious, Value-oriented, Professional, Accessible and Friendly

Brand Values

• •Sustainability
• •Quality
• •Trust and Transparency
• •Circular Economy
• •Accessibility

Best Practices

• •Prioritize Clarity and Honesty: Clearly describe item conditions, materials, and sizing. Avoid hype and be transparent.
• •Emphasize 'Sustainable' and 'Quality' Benefits: Weave these core values into product descriptions, campaign messaging, and about sections.
• •Use an Encouraging and Positive Voice: Frame second-hand shopping as a smart, stylish, and responsible choice, not just a budget option.
• •Maintain Professionalism: Ensure all communications are well-written, grammatically correct, and build confidence in the brand.
• •Speak to Your Community: Understand the motivations of second-hand shoppers (sustainability, uniqueness, value) and tailor messaging to resonate.

Social Perception

Generally positive, seen as environmentally conscious, offering unique items and good value. Success depends on accurate descriptions, fair pricing, and efficient processes. Customers appreciate the convenience and quality control.

Copy Examples

• •Headline (Website Banner): Sustainable Style, Delivered. Discover Quality, Pre-Loved Fashion at Emmys.no.
• •Product Description Snippet: This gently used [Brand] sweater, handpicked for its quality and timeless style, is ready for its next chapter. Look great, feel good, and support circular fashion.
• •Social Media Post (if applicable): Give your wardrobe and the planet a refresh! ✨ Shop thousands of unique, quality-checked second-hand treasures at Emmys.no. New arrivals daily! #SustainableFashion #PreLoved #EmmysNO
• •Email Subject Line (for sellers): Give Your Clothes a Second Life & Earn with Emmys.no!
• •About Us Snippet: At Emmys.no, we believe fashion shouldn't cost the Earth. We're passionate about curating high-quality, pre-owned clothing, making sustainable choices stylish and accessible for everyone.