Brand Tone

Professional, expert, minimalist, direct, authentic, and proud, reflecting their 20 years of industry experience, clean aesthetics, and pride in Swedish craftsmanship.

Brand Values

• •Local Craftsmanship
• •Quality and Durability
• •Scandinavian/Industrial Design
• •Customer-Centricity

Best Practices

• •Always Mention "Made in Sweden": This is your strongest differentiator and a mark of quality. It should be present in your bio, key posts, and product descriptions.
• •Use a "Form and Function" Vocabulary: Employ words like "durable," "handcrafted," "minimalist," "functional," "robust," and "timeless" to reinforce your brand values in all copy.
• •Keep it Clean and Direct: Avoid clutter in your copy, just as you do in your designs. Use short sentences and concise descriptions. Let the product and visuals do most of the talking.
• •Segment Your Audience: Use slightly different language for B2C (homeowners) and B2B (restaurants/hotels). For homeowners, focus on "style" and "atmosphere." For businesses, add words like "durable," "professional," and "customizable" to address their specific needs.
• •Maintain Visual and Textual Harmony: Ensure your copy's tone (professional, minimalist) always matches your visual identity (clean, high-quality images). This creates a powerful, cohesive, and trustworthy brand experience.

Social Perception

On their social platforms, the perception is that of a high-end, niche designer of quality metal decor. The brand is perceived as a specialist in creating a specific industrial and minimalist atmosphere for both homes and businesses, particularly restaurants.

Copy Examples

• •Timeless form, lasting strength. Our handcrafted wine rack, designed and made in Norrköping, Sweden, brings minimalist industrial design to your space. The perfect balance of function and art. #scandmetall #madeinsweden #scandinaviandesign #winerack #industrialdesign
• •Elevate Your Atmosphere. The details make the difference. Our Swedish-made metal decor is crafted to bring a unique, industrial elegance to your restaurant. Durable, stylish, and designed in-house. Explore our collection for professionals. Free shipping included. #restaurantdesign #interiordetails #scandmetall #swedishcraft
• •Experience true Scandinavian minimalism with our wall-mounted shelf. Forged in our Norrköping workshop, its clean lines and robust metal construction offer a durable and stylish storage solution for any room. Each piece is a testament to Swedish craftsmanship, built not just to hold, but to enhance your interior.
• •From Our Workshop to Your Home: New Designs from Scandmetall
• •Handcrafted Industrial Design. Made in Sweden. Built to Last.