Brand Tone

artistic, sophisticated, minimalist, and conscious. It's also approachable and slightly playful

Brand Values

• •Artistic Design & Aesthetics: Creating unique, sculptural candles that serve as decor.
• •Quality Craftsmanship: Emphasizing hand-poured production.
• •Sustainability & Ethical Practices: Using 100% soy wax, vegan, cruelty-free, non-toxic materials, and eco-friendly shipping.
• •Individuality & Self-Expression: Offering products that allow customers to express a unique style.
• •Natural Inspiration: Drawing inspiration from body forms and natural elements like fruits.

Best Practices

• •Emphasize Artistry and Design: Consistently use language that highlights the sculptural, artistic, and design-centric nature of the candles. Words like 'sculpted,' 'artful,' 'designer,' 'statement piece,' and 'unique form' reinforce this.
• •Highlight Ethical & Sustainable Qualities: Regularly mention 'hand-poured,' '100% soy wax,' 'vegan,' 'cruelty-free,' 'non-toxic,' and 'eco-conscious' to reinforce these core values and appeal to mindful consumers.
• •Maintain a Sophisticated yet Approachable Voice: Use clear, elegant language that isn't overly technical or pretentious. The tone should feel aspirational but still welcoming. Avoid slang or overly casual phrasing that might detract from the perceived quality. The brand voice should be consistent, like an identifiable personality.
• •Focus on Evoking Mood and Aesthetic: Describe how the candles enhance a space or create a certain ambiance. Use evocative words related to beauty, serenity, elegance, and personal expression. Since many are unscented, the visual and emotional impact is key.
• •Be Consistent Across All Platforms: Ensure that the tone used on the website, social media captions, email marketing, and any other customer touchpoints is harmonious. While the style might adapt slightly for different platforms (e.g., more visual on Instagram, potentially more informational in an email), the core brand voice and values should remain unwavering. This builds brand trust and recognition.

Social Perception

a high-quality, design-focused brand offering unique and aesthetically pleasing decorative candles. Customers appreciate the visual appeal and the eco-friendly aspects. The candles are seen as trendy and suitable for gifting, indicating a positive reception among consumers looking for unique decor items. The brand appears to resonate with an audience that values artistry, sustainability, and minimalist luxury in home goods.

Copy Examples

• •Sculpted by hand, designed for your space. Our artful candles are more than wax; they're a statement. Discover conscious elegance. #Scandles #BodyPositiveArt #MinimalistHome #SoyCandleArt
• •A playful twist on nature's art. Hand-poured in LA from 100% soy wax, this [Fruit Name] candle brings a touch of whimsical charm and sustainable style to any room. Unscented, to let its unique form do all the talking. Vegan & cruelty-free, always.
• •At Scandles, we believe your home should reflect you. Each of our designer body candles is a unique piece of art, ethically crafted to bring a serene and sophisticated glow to your personal sanctuary. Explore our latest collection and find the form that speaks to your spirit.
• •Elevate your interiors with Scandles. Handcrafted, eco-conscious sculptural candles that blend artistry with minimalist design. Perfect for the modern, mindful home. #DesignerCandles #EcoDecor #ShelfStyling #ArtisanMade #Scandles
• •Art for your home, thoughtfully made. Scandles offers unique, hand-poured soy candles that are vegan, cruelty-free, and stunningly sculptural. Transform your space with conscious design. Shop Now.