Brand Tone

Trendy, Bold, and Friendly

Brand Values

• •Style & Trend-Consciousness
• •Self-Expression & Individuality
• •Accessibility (Price Point)
• •Community (Implied)
• •Customer Experience (Stated)

Best Practices

• •Know Your "Girl": Always write as if you're talking to your target cool, confident, and trend-savvy customer. Use language and references they understand and appreciate (e.g., "OOTD," "vibe," "it girl").
• •Embrace Boldness (with a wink): Don't be afraid of confident, slightly edgy language, but keep it approachable and fun. Use emojis to add personality and soften the boldness where appropriate (e.g., 🔥, ✨, 😉, 🤩).
• •Stay Current: Reference current trends (in a general sense, if not specific fads) and a youthful, energetic way of speaking. Keep an eye on how your target audience communicates on social media.
• •Influencer Voice Alignment: Since a key influencer is so central, ensure the brand's direct communication voice doesn't starkly contrast with the influencer's established tone. There should be a sense of cohesion.
• •Balance Information with Inspiration: While product details are crucial (material, size), always tie them back to the *feeling* and the *look* – how the jewelry will make the customer feel or enhance their style. Focus on the aspirational and expressive benefits.

Social Perception

Fashionable & Desirable (among followers), Mixed on Quality/Value, Influencer-Centric, Concerns about Legitimacy/Transparency

Copy Examples

• •Instagram Post (New Collection): "Stop scrolling babe 🔥 Your new obsession just dropped. Our latest collection of statement gold is here to take your OOTD from 0 to 100. Tap to shop the vibe. #scandivv #chunkyjewelry #goldobsession #newdrop #itgirlstyle"
• •Product Description (Maxi Ring): "Go bold or go home, right? Our Maxi Ring isn't just a ring, it's a mood. Seriously chunky, seriously cool, and ready to make your hands the main event. Stack her up or let her shine solo – either way, prepare for compliments. 😉 #scandivvgirls #statementring #chunkystuff #jewelryaddict"
• •Email Subject Line (Sale): "Hey Gorgeous!🤫 Your faves are on SALE..."
• •Website Banner (Brand Essence): "SCANDIVV: For the cool girls who aren't afraid to make a statement. Wear it loud, wear it proud. ✨"
• •TikTok Video Caption (Styling Tip): "Weekend loading... 🤩 Here’s how I’m styling my fave Scandivv layers for a little extra glam. Which look is your fave? Let me know below! 👇 #scandivvstyle #layeringjewelry #weekendvibes #getthelook #jewelryhacks"