Brand Tone

aspirational, serene, and nostalgic

Brand Values

• •Craftsmanship & Quality
• •Sustainability & Eco-Friendliness
• •Timeless Design
• •Heritage

Best Practices

• •Lead with Materials and Craft: Always mention the specific wood (teak, oak, etc.) and use words like "handcrafted," "carved," and "finished" to reinforce the value of craftsmanship.
• •Emphasize Heritage, Not Trends: Frame the products around their connection to "1950s Danish design," "Nordic legacy," and "timelessness" instead of fleeting modern trends. This builds long-term value.
• •Use a Serene and Evocative Vocabulary: Incorporate words like "serene," "simplicity," "warmth," "tranquil," and "heritage" to maintain the established brand tone. Avoid overly energetic or sales-y language.
• •Reinforce Eco-Conscious Values: Regularly include mentions of "eco-friendly," "sustainability," or "recyclable packaging" in product descriptions and marketing materials to appeal to conscious consumers.
• •Let Simplicity Guide a "Less is More" Approach: Keep copy clean, concise, and impactful. Just as Scandinavian design avoids clutter, the copywriting should avoid unnecessary words, allowing the product's quality and story to be the focus.

Social Perception

Niche & Curated: The public that has interacted with the brand likely perceives it as a highly specialized retailer for a specific aesthetic, rather than a general home decor store. Quality-Focused: Based on the website's testimonials and the brand's own messaging, customers who have purchased from Scandivägen perceive it as a source of high-quality, well-made decorative items. Low Public Profile: For the general public, the brand has very low visibility. It is not a widely known name, and its discovery would likely happen through targeted searches for "Scandinavian wooden figurines" or via its TikTok algorithm.

Copy Examples

• •Simplicity, Delivered. Meet our new Vedel Bird figurine. Inspired by the timeless Danish designs of the 1950s, each piece in our collection is a celebration of nature and craftsmanship. Bring a touch of serene, Scandinavian heritage into your home.
• •More than decor. It's a piece of history. ✨ Crafted from solid oak and walnut, our figurines bring the warmth of Nordic design to any space. Eco-friendly and timeless. #scandihome #woodendecor #minimalist #homedecor
• •The Art of Simplicity. Discover our collection of handcrafted wooden figurines, inspired by mid-century Scandinavian design. Built to last, designed to cherish.
• •Guardians of heritage. Our Jensen Vikings, crafted from teak and beech wood, are a nod to Nordic legacy and timeless craftsmanship. Invite a story into your home. #Scandivägen #NordicDesign #Handcrafted #HomeStory
• •Elegance in form, honesty in material. Our Pelican figurine is carved from rich beech wood, capturing the functional beauty central to Scandinavian design. A serene and stately presence, this piece is designed not just to decorate a room, but to complete it.