Brand Tone

Approachable, Friendly, Informative, Passionate, Modern, Clean, Customer-centric

Brand Values

• •Authenticity
• •Quality and Functionality
• •Simplicity and Modernity
• •Customer Satisfaction
• •Heritage

Best Practices

• •Embrace "Less is More": Reflect Scandinavian minimalism in your language. Be clear, concise, and avoid unnecessary jargon or overly elaborate descriptions. Focus on simplicity and directness.
• •Highlight Functionality and Quality: Consistently weave in how the products are not just aesthetically pleasing but also practical, well-made, and designed to last, aligning with core Scandinavian design principles.
• •Maintain a Friendly & Welcoming Voice: Use inclusive language. Start with a warm greeting (like their "Hej och Välkommen!"). Make customers feel like they are part of a community that appreciates thoughtful design.
• •Educate Subtly: Briefly explain the benefits or philosophy behind Scandinavian design (e.g., its connection to nature, simplicity, or creating a cozy atmosphere) to add value beyond just selling a product.
• •Ensure Visual and Textual Harmony: The clean, modern aesthetic of Scandinavian design should be mirrored in the layout and typography of your written content, as well as the tone of the copy itself, ensuring a cohesive brand experience.

Social Perception

Customers interacting with the brand on its social media platforms appear engaged and interested in the products. The brand's stated commitment to customer service aims to foster a positive perception among its direct clientele. The existence of physical stores alongside an online shop can contribute to a perception of legitimacy and trustworthiness.

Copy Examples

• •Hej! Welcome to Scandinavian North. Discover a curated collection of modern, functional, and beautifully simple designs for your home and life. Rooted in authentic Scandinavian style, we bring you pieces that blend trendsetting looks with timeless quality.
• •Illuminate your space with simple elegance. Our [Product Name] lamp embodies true Scandinavian design – functional, modern, and crafted to create a warm, inviting atmosphere. Experience the beauty of simplicity.
• •Fresh from the North! ✨ Our new arrivals are here, bringing you the latest in Scandinavian design. Think clean lines, quality materials, and that perfect touch of hygge for your home. Explore the collection on our website! #ScandinavianDesign #ModernHome #SimpleLiving #NewArrivals
• •Born from a love for our Swedish heritage, Scandinavian North is your destination for authentic Scandinavian design. We handpick each piece for its modern appeal, functional design, and lasting quality, because we believe in bringing the best of Scandinavia to your doorstep.
• •Bring Scandinavian Serenity Home | Special Offer Inside!