Brand Tone

professional, specialized, and traditional

Brand Values

• •Quality and Efficacy
• •Heritage and Tradition
• •Specialization
• •Preservation

Best Practices

• •Always Lead with "Quality" and "Heritage": Every piece of copy should reinforce the brand's core values. Use words like "premium," "authentic," "since 1980," "European," and "specialized" to consistently communicate your market position.
• •Emphasize "Preservation," Not Just "Cleaning": Frame the products as tools for long-term care and protection of valuable items. Use evocative language that speaks to preserving "cherished," "treasured," and "investment" pieces.
• •Maintain a Professional and Expert Tone: Avoid casual language, memes, or overly trendy slang. The voice should be that of a trusted expert who is passionate and knowledgeable about their specific craft.
• •Incorporate "Scan-Care" to Build Brand Recognition: Since "Scandinavian Imports LLC" is a generic name, consistently mention the "Scan-Care" product line name to build a more unique and searchable brand identity (e.g., "Scandinavian Imports, the exclusive home of Scan-Care products").
• •Be Direct and Product-Focused: The copy should be clear, concise, and focused on the product's benefits and applications. Tell the customer exactly what the product does and why it's the superior choice for their leather and wood items.

Social Perception

The brand is largely perceived as a small, specialized, and established business, primarily through its own website. A significant challenge to its social perception is the generic nature of its name, leading to confusion with unrelated businesses and hindering discoverability for its specific niche.

Copy Examples

• •For the love of leather. For the life of wood. Since 1980, our family has imported Europe's finest care products to preserve your most cherished belongings. Discover the Scan-Care tradition.
• •Your teak furniture is an investment. Protect it with the best. Our authentic Scan-Care Teak Oil penetrates deep to restore natural beauty and provide lasting protection against the elements. It ’s not just maintenance; it ’s preservation.
• •Some things get better with age. Our imported leather balsam ensures they do. Give your treasured leather the nourishment it deserves. #LeatherCare #ScandinavianImports #VintageFurniture #HomeCare #QualityLeather
• •Don't let time fade your treasures. Whether it ’s a classic car ’s interior or your favorite teak chair, our specialized cleaners and balsams from Europe offer unmatched protection. Tap to shop the choice of connoisseurs for over 40 years.
• •It all started with a simple goal: to bring the best European leather and wood care to America. Forty years later, that commitment to quality remains at the heart of Scandinavian Imports. We are a family company dedicated to helping you protect yours.