Brand Tone

Helpful and Customer-Oriented, Passionate and Enthusiastic, Confident and Experienced, Elegant and Sophisticated, Accessible and Value-Driven

Brand Values

• •Quality
• •Customer Satisfaction
• •Elegance and Style
• •Expertise and Guidance
• •Personalization
• •Value

Best Practices

• •Always Emphasize Elegance and Simplicity: Ensure that copy reflects the core tenets of Scandinavian design – minimalist, functional, beautiful, and uncluttered. Use words like 'elegant,' 'timeless,' 'serene,' 'harmonious.'
• •Maintain a Helpful and Approachable Voice: Consistently offer assistance and guidance. Use phrases that convey a customer-centric approach, such as 'we're here to help,' 'discover your perfect match,' 'let us guide you.'
• •Highlight Quality and Craftsmanship: Reference the quality of materials, the reputation of partner brands, and the durability of the products. This reinforces trust and the value proposition.
• •Be Passionate and Inspiring: Convey enthusiasm for Scandinavian design and its ability to transform a home. Use language that inspires customers to envision a more beautiful and comfortable living space.
• •Ensure Clarity and Conciseness: Mirror the simplicity of Scandinavian design in the language used. Avoid jargon or overly complex sentences. Make information easy to find and understand, from product details to policies.

Social Perception

Minimalism, simplicity, functionality, and light/airy spaces. Comfort, coziness (hygge), and uncluttered living. Natural materials, especially wood. Timelessness and understated elegance.

Copy Examples

• •Homepage Banner: Transform your space with timeless Scandinavian elegance. Discover our curated collection of high-quality rugs and find the perfect foundation for your dream home. Expert advice, exceptional value.
• •Product Description (Generic Rug): Embrace the art of Scandi living. This [Rug Material, e.g., Wool] rug, with its [Pattern/Color Description, e.g., subtle geometric pattern in calming neutral tones], brings warmth and sophisticated simplicity to any room. Crafted for lasting quality and designed to inspire.
• •Social Media Post (Instagram/Facebook): Looking for that perfect touch of Scandinavian charm? ✨ Our extensive range of rugs offers something for every style, from cozy minimalist to elegantly bold. Let our passionate team help you create a space you’ll love. Link in bio to explore! #ScandiHome #ScandinavianDesign #RugLove #HomeDecorUK #InteriorInspo
• •About Us Snippet: More than just rugs, we bring Scandinavian soul to your floors. With over a decade of expertise, Scandi Home is dedicated to offering beautiful, high-quality designs and exceptional customer service. Your journey to an elegant home starts here.
• •Email Marketing Subject Line: Bring Scandinavian Elegance Home | New Arrivals & Expert Picks Just For You! Email Body Snippet: Dear [Customer Name], At Scandi Home, we believe your home should be a sanctuary of comfort and style. Explore our latest collection of exquisite Scandinavian-inspired rugs, curated to bring warmth, quality, and timeless design to your living spaces. Plus, our friendly experts are always here to help you choose the perfect piece.