Brand Tone

Passionate & Enthusiastic, Customer-Centric & Service-Oriented, Expert & Knowledgeable, Aspirational & Dream-Oriented, Quality-Focused

Brand Values

• •Passion for Design
• •Quality Craftsmanship
• •Customer Service Excellence
• •Timelessness
• •Integrity and Pride
• •Specialization

Best Practices

• •Infuse copy with genuine enthusiasm for contemporary design and high-quality furnishings.
• •Frame messaging around the customer's journey and aspirations. Highlight how Scan Design helps them 'deliver dreams' and create their ideal living spaces, focusing on service and support.
• •Subtly weave in the brand's extensive experience (since 1969) and specialization in contemporary furniture to build trust and authority.
• •Consistently mention the commitment to 'superb quality,' 'well-made furniture,' and 'timeless design' to reinforce these core values.
• •While expert, the tone should remain friendly and inviting, encouraging customers to seek design advice and feel comfortable in their shopping experience, reflecting the 'unmatched customer service' promise.

Social Perception

Positive Perception of Quality and Style, Good Customer Service (Generally), Concerns about Price and Value, Mixed Post-Purchase Experiences, Longevity and Reputation, Association with Scandinavian Design

Copy Examples

• •Headline: Stop Dreaming, Start Living. Your Contemporary Oasis Awaits. Body: At Scan Design, we believe life's too short for dull furniture. For over 50 years, we've been passionately curating the finest contemporary designs from around the globe. Discover timeless quality and create a space that truly reflects you.
• •Headline: More Than Furniture, It's a Feeling. Body: Experience the Scan Design difference. Our team is head over heels for exceptional design and dedicated to helping you find pieces that will be loved for a lifetime. Unmatched service, unparalleled quality.
• •Headline: Curated for Your Contemporary Life. Body: Don't just furnish your home, design your dream. Scan Design offers Florida's largest selection of quality contemporary furniture, backed by decades of expertise and a passion for helping you achieve timeless style.
• •Headline: Passionate About Design. Dedicated To You. Body: We search the world for an inspiring selection of contemporary furniture, so you don’t have to. Let our design experts help you craft a home you’ll love, with quality pieces that endure.
• •Headline: Your Vision. Our Expertise. Timeless Design. Body: At Scan Design, delivering your dream home is our mission. Explore our extensive collection of modern and contemporary furniture and let our passionate team provide the unmatched service and design advice to make it a reality.