Brand Tone

Passionate & Artistic, Expert & Quality-Driven, Community-Oriented, Aspirational, Informative & Supportive, Customer-service-oriented

Brand Values

• •Quality & Performance
• •Artistic Expression
• •Innovation
• •Heritage & Craftsmanship
• •Community Engagement

Best Practices

• •Emphasize Quality and Artistic Results: Consistently use language that reflects the premium nature of the products (e.g., "high pigment density," "flawless matte finish," "unparalleled detail," "artistic excellence").
• •Be the Enthusiast and Expert: Share genuine passion for the miniature painting hobby. Offer helpful tips, showcase stunning work (even if curating from global Scale75 channels if US-specific user content is low), and speak with authority on painting techniques and product benefits.
• •Acknowledge the Craft: Recognize the skill and dedication of miniature painters. Position Scale75USA as a partner that understands and supports their pursuit of quality.
• •Maintain Clarity and Professionalism: While enthusiastic, ensure communication is clear, concise, and professional. This builds trust, especially as the official US distributor.
• •Be Visually Consistent: Accompany all copy with high-quality photography and videography of well-painted miniatures and products that reflect the brand's commitment to excellence. The visual tone should match the written tone.

Social Perception

Premium Product, Learning Curve, Distributor Role (Scale75USA), Mixed Kickstarter Reputation, Responsive to Feedback (at times)

Copy Examples

• •Achieve the ultimate ultra-matte finish. Scale75USA delivers Scale75's renowned Scalecolor paints, packed with pure pigment for vibrant, smooth coverage. Elevate your miniatures from plastic to masterpiece. Shop now for superior results!
• •Unleash your creativity with Scale75USA. From the rich, dense Scalecolor Artist line to the revolutionary Instant Colors, find the perfect paints for your vision. Historical, fantasy, or sci-fi – bring your worlds to life. Explore the range.
• •Joining the ranks of discerning modelers? Scale75USA is your direct source for the paints and miniatures that define quality. Share your latest Scale75-painted project with #Scale75USA and inspire the community!
• •Mastering the unique properties of Scale75 paints? Our blog offers tips on thinning and application for that signature smooth, matte look. Get expert advice and the best supplies, right here at Scale75USA.
• •Hot off the palette! Discover the latest Scale75 releases, now available at Scale75USA. From groundbreaking new paint sets to incredibly detailed miniatures, be the first to get your hands on the future of modeling. Limited stock – don't miss out!