Brand Tone

Authentic & Passionate, Friendly & Approachable, Local & Community-Oriented, Enthusiastic & Stoke-Driven, Knowledgeable & Trustworthy

Brand Values

• •Passion for Surfing
• •Quality
• •Community
• •Authenticity
• •Customer Service
• •Love for Cornwall & The Ocean
• •Family

Best Practices

• •Use authentic surf terminology and local Cornish references where appropriate, but ensure it's still accessible to a broader audience. Avoid overly technical jargon unless specifically addressing experts.
• •Let the genuine love for surfing and Cornwall shine through in every piece of communication. Use positive and energetic language.
• •While celebrating the core surf culture, ensure the tone doesn't alienate beginners or those curious about surfing. Emphasize the "family" and "community" aspects.
• •Subtly weave in the knowledge and experience of the team. Offer helpful tips, advice on conditions, or product insights that demonstrate expertise without being boastful.
• •Avoid corporate-speak or overly polished marketing language. Maintain a down-to-earth, friendly, and approachable voice that reflects a genuine, local surf shop.

Social Perception

Positive Local Business, Go-To Surf Resource, Authentic Surfing Hub, Welcoming to All Levels

Copy Examples

• •Heads up, crew! Looks like some solid lines rolling into the Seven Bays this week. Time to wax up those sticks and get amongst it! Pop by the shop if you need any gear or local tips – we're always stoked to chat waves. #SevenBaysSurf #CornwallSurfing #SwellYeah
• •Catch Your First Wave with Us! Our family-run surf school in the heart of Cornwall is all about sharing the stoke. Friendly, expert instructors ready to get you riding. Book your Cornish surf adventure today!
• •Fresh drop of [Brand Name] eco-friendly wetsuits just landed at Seven Bays Surf! Crafted for Cornish waters and built to last. Gear up, get out there, and leave only footprints. Shop local, surf global. #SupportLocalCornwall #SustainableSurf
• •Rep your love for the Seven Bays! Our super soft, organic cotton tee features a unique design inspired by Cornwall's legendary coastline. Perfect for post-surf chills or dreaming of your next session. Wear the passion. #CornishPride #SevenBaysStyle
• •Hey Surf Fam! Don't forget our beach clean-up this Saturday at [Beach Name], followed by a free surf social back at the shop. Let's keep our awesome Cornish coast beautiful and share some waves. See you there! – The Seven Bays Surf Team.