Brand Tone

Helpful, Informative, Enthusiastic, Engaging, Creative, Inspiring, Direct and Sales-Oriented

Brand Values

• •Creativity and Customization
• •Quality
• •Customer Support/Enablement
• •Accessibility

Best Practices

• •Stay Enthusiastic and Positive: Use exclamation points appropriately, share excitement about new products, and maintain an upbeat voice.
• •Be Genuinely Helpful: Offer tips, tutorials, and answer customer questions promptly and clearly. This builds trust and positions the brand as a supportive partner.
• •Embrace the Creative Community: Use language that resonates with crafters (e.g., "makers," "DIY," "projects," "create"). Encourage sharing of projects made with SBL Designs products.
• •Keep it Clear and Accessible: While being creative, ensure product descriptions and instructions are easy to understand for both beginners and experienced crafters.
• •Maintain a Consistent Voice Across Platforms: Whether it's a website product description, an Instagram caption, or a TikTok video, the core tone (helpful, enthusiastic, creative) should be recognizable.

Social Perception

Positive for Product Quality and Design, Appreciation for Customer Service (implied), Small Business Appeal

Copy Examples

• •Headline: Unleash Your Inner Designer! ✨ Body: Got a project in mind? Our vibrant Siser HTV and dazzling Oracal 651 vinyl are here to bring your visions to life. What will you create today? #SBLDesigns #VinylCrafts #DIYProjects
• •Headline: Fresh Off the Printer! 🤩 Body: Check out our latest collection of unique printed adhesive vinyl! Perfect for adding that custom touch to tumblers, decals, and more. Get yours before they're gone! #CustomVinyl #SBLVinylSupplies #CraftingCommunity
• •Headline: Crafting Tip Tuesday! 💡 Body: Struggling with image quality for your designs? Head over to our TikTok (@sblvinylsupplies) for a quick tutorial on how to get those crisp edges for your next HTV project! #CraftHacks #DesignTips #SBLHelps
• •Headline: Your Vision, Our Vinyl. Let's Make Magic! 🎨 Body: From custom tees to personalized gifts, SBL Designs has all the vinyl supplies you need. Swing by our store in Dallas, GA, or shop online 24/7! #CustomCreations #VinylLove #ShopSmall
• •Headline: Don't Just Dream It, Design It! 🌟 Body: Our high-quality StyleTech adhesive vinyl comes in a rainbow of colors and finishes. Perfect for making your projects pop! Explore the collection at sbldesigns.net. #StyleTechVinyl #CraftSupplies #SBLDesignsGA