Brand Tone

Intellectual & Academic, Empowering & Encouraging, Community-Oriented & Inclusive, Supportive & Accessible, Direct & Unapologetic, Passionate & Engaging

Brand Values

• •Accessibility to Knowledge
• •Community & Sisterhood
• •Empowerment through Education
• •Representation & Amplifying Voices
• •Critical Thinking & Intellectual Engagement
• •Social Justice & Activism
• •Inclusivity

Best Practices

• •Prioritize Intellectual Empowerment: Frame all communication with the assumption that your audience is intelligent and capable of engaging with complex ideas. Use language that encourages critical thinking and deeper understanding, rather than simplifying to the point of dilution.
• •Emphasize Accessibility & Support: Consistently highlight how SBG Book Club makes challenging material approachable (e.g., through syllabi, guided discussions). Use phrases like "unlock texts," "demystify theory," "scaffolding for your reading," or "we're here to guide you."
• •Foster a Sense of Inclusive Community: Use "we," "us," and "our community" to create a sense of belonging. Address your audience directly and invite interaction. Explicitly state that all knowledge bases are welcome.
• •Maintain a Respectful, Scholarly Yet Engaging Voice: While academic, avoid overly dry or jargon-filled language unless clearly defined or appropriate for a specific advanced track. Infuse passion for the subject matter. When discussing sensitive topics (race, feminism), be direct and clear but maintain a tone that encourages dialogue rather than alienation.
• •Center the Mission: Regularly weave in the "why" behind SBG Book Club – empowering Black women and femmes, making knowledge accessible, fostering critical thought, and building community. Ensure copy reflects the focus on books by and about women of color.

Social Perception

Valued Educational Resource, Supportive Community, Empowering Platform, Intellectually Stimulating, Mission-Driven & Authentic, Culturally Significant

Copy Examples

• •Instagram Post (Promoting a new, challenging read): Ready to stretch your thinking? 🧠 This month, we're diving deep into [Book Title], a pivotal work that challenges and illuminates. Our new syllabus breaks down the core concepts, making even the most complex ideas accessible. Join the #SBGBookClub conversation – because smart is a journey, not a destination. Link in bio for the syllabus and reading schedule! #SmartBrownGirl #CriticalReading #IntellectualJourney #CommunityLearning
• •Tweet (Engaging community for discussion): What were your biggest takeaways from Chapter 3 of [Current Book]? Did it shift your perspective? Challenge an old idea? Share your thoughts below! 👇 Let's unpack it together. #SBGBookClub #BookDiscussion #SmartBrownGirlsRead #AccessibleLearning #BlackFeministThought
• •Facebook Ad (Targeting new members): Beyond the bestsellers, beyond the surface. SBG Book Club offers a space to engage deeply with history, theory, and groundbreaking literature by and for women of color. With curated reading guides and vibrant online discussions, we make critical thought accessible to all. Find your community. Expand your mind. Join #SmartBrownGirl. Learn more and sign up: [Link to website] #IntellectualSisterhood #AccessibleAcademia #EmpowerThroughReading
• •Email Newsletter Snippet (Highlighting a new syllabus): Unlock [Author's Name]'s seminal work, [Book Title], with our latest SBG Book Club syllabus! Crafted by our cohort of Black women researchers, this guide provides the essential scaffolding – thematic notes, guiding questions, and further resources – to enrich your reading experience. We believe complex ideas are for everyone. Get your syllabus today and join our upcoming discussion! [Link to shop/syllabus]
• •TikTok Video Script (Short, engaging promo for the club): (Upbeat, thoughtful music) Visual: Quick cuts of diverse women reading, discussion groups, SBG syllabi. Voiceover/Text Overlay: Tired of surface-level reads? (Pause) Craving intellectual community? (Pause) Welcome to SBG Book Club! We make history, theory, and powerful stories by women of color ACCESSIBLE. (Show syllabus) With reading guides to help you dive deeper. (Show online discussion) Join a sisterhood of #SmartBrownGirls. Link in bio to join the journey! #SBGBookClub #BookTok #LearnWithUs #EmpoweredReading #Community