Brand Tone

Approachable and Friendly, Informative and Expert, Caring and Nurturing, Trustworthy and Authentic, Positive and Uplifting

Brand Values

• •Efficacy and Results-Driven
• •Quality Ingredients
• •Accessibility and Affordability
• •Cruelty-Free
• •British Heritage and Expertise
• •Customer-Centricity
• •Simplicity and Practicality

Best Practices

• •Know Your Audience, Speak Their Language: Understand who you're talking to (e.g., skincare enthusiasts, those seeking solutions for specific concerns, value-conscious shoppers) and use language that resonates with them while staying true to the brand's friendly and informative nature.
• •Emphasize Benefits, Not Just Features: Instead of just listing ingredients (features), explain how they will help the customer (benefits) – e.g., "Hyaluronic Acid for deep, lasting hydration" becomes "Quench thirsty skin with Hyaluronic Acid for a plump, dewy glow that lasts."
• •Maintain a Positive and Supportive Voice: Even when addressing skin concerns, frame the solutions positively. Focus on achieving healthy, comfortable skin rather than dwelling on "problems." Use encouraging and empathetic language.
• •Be Authentic and Transparent: Highlight genuine customer experiences (with permission), be clear about your ingredients and brand values (like being cruelty-free), and avoid over-the-top claims. This builds trust and aligns with the established trustworthy perception.
• •Create Tone Guidelines & Review Regularly: Develop a simple set of guidelines that outline the key characteristics of the SBC Skincare tone (e.g., "Always: Friendly, Informative, Caring. Never: Clinical, Exclusive, Overly-Technical"). Refer to these when creating any new content and periodically review existing copy to ensure consistency across all platforms.

Social Perception

Trusted Brand, Value for Money, Problem Solvers, Gentle yet Effective, Ethical, A "Hidden Gem" or "Reliable Staple"

Copy Examples

• •Headline for a new hydrating serum: "Unlock Your Glow! ✨ Our NEW Hyaluronic Acid & Marine Collagen Serum quenches thirsty skin, leaving it plump, dewy, and oh-so-happy. Dive into deep hydration! #SBCSkincare #HydrationHero"
• •Facebook post about their Arnica range: "Soothe those hard-working muscles and comfort everyday aches. 💪 Our much-loved Arnica Collection is here to care for you, naturally. How does Arnica help you unwind? Share your moments below! #SBCSoothes #ArnicaMagic #BritishBeauty"
• •Instagram caption for a customer testimonial: "Real results, real radiance! We're beaming with joy seeing @[UserHandle]'s amazing skin journey with our Pro-Retinol Smoothing Serum. 😍 It's why we do what we do – crafting effective skincare that makes you feel confident. Thank you for sharing the love! #SBCCommunity #SkincareSuccess #CrueltyFreeBeauty"
• •Email subject line for a seasonal promotion: "Your Skin Deserves a Treat! Explore Kind-to-Skin Goodness Inside."
• •Product description snippet for a body wash: "More than just a cleanse, it's a moment of self-care. Our [Product Name] Body Wash, infused with [Key Ingredient 1] & [Key Ingredient 2], gently purifies while enveloping your skin in lasting moisture and a beautiful, subtle fragrance. Start your day the SBC way! #EverydayLuxury #SkincareEssentials"