Brand Tone

Artistic, Passionate, Ethical, Mindful, Whimsical, Mystical, Approachable, Enthusiastic, Curious, Celebratory

Brand Values

• •Ethical Sourcing
• •Sustainability
• •Artistic Integrity & Craftsmanship
• •Appreciation for Nature & the Macabre
• •Personal Connection & Passion

Best Practices

• •Maintain consistent messaging about ethical sourcing and sustainability.
• •Showcase the handcrafted nature and artistic process behind the products.
• •Engage with the audience in a friendly and approachable manner, especially on platforms like TikTok.
• •Use relevant hashtags to increase visibility within the niche communities (e.g., #entomology, #oddities, #cottagecore, #witchtok).
• •Continue to emphasize the personal connection and passion behind the brand.

Social Perception

Positive, Admiring, Niche Appeal, Trust in Ethical Practices, Part of a Growing Trend

Copy Examples

• •"Each piece is ethically sourced and handcrafted with love, celebrating the beauty of nature's oddities."
• •"Step into a world of wonder with our unique collection of entomology art and curiosities. Sustainably made and ethically sourced."
• •"Behind the scenes: Crafting magical moments with ethically sourced specimens. Stay tuned for our upcoming market!"
• •"Embrace the beauty of the macabre with our handcrafted insect art, ethically sourced and sustainably packaged."
• •"From our hands to your home: Each creation tells a story of nature's beauty, ethically sourced and uniquely crafted."