Brand Tone

Empathetic, science-backed, empowering, and reassuring

Brand Values

• •Empowerment
• •Science-backed
• •Natural solutions
• •Transparency
• •Reliability

Best Practices

• •Maintain a balance between scientific information and empathetic language.
• •Use inclusive and body-positive language.
• •Focus on empowering women to take control of their feminine health.
• •Avoid overly technical jargon; explain concepts clearly and simply.
• •Showcase the science-backed nature of the products.

Social Perception

A brand that is trustworthy, science-backed, and supportive of women's feminine health needs, removing stigma and providing reliable solutions.

Copy Examples

• •pH-D Feminine Health: Because your vaginal health is as important as any other part of you. Trust the power of boric acid.
• •Experiencing discomfort down there? pH-D Boric Acid Suppositories can help restore balance and get you feeling like yourself again.
• •We're committed to providing safe, effective, and natural solutions for your feminine health needs. That's the pH-D promise.
• •Take control of your vaginal health with pH-D. Our boric acid suppositories are doctor-recommended and easy to use.
• •pH-D Feminine Health is here to support you through every stage of life. From yeast infections to odor, we've got you covered.