Brand Tone

Academic, Professional, Authoritative, Educational, Formal, Precise

Brand Values

• •Expertise and Depth
• •Education
• •Integration
• •Scientific and Philosophical Rigor

Best Practices

• •Maintain an Academic Vocabulary: Use precise, professional terminology. Avoid casual slang, overly emotional language, or aggressive marketing buzzwords. The goal is to inform and educate, not to create hype.
• •Emphasize Credibility Through Association: Continue to highlight reviews from respected journals, academics, and medical professionals. Mentioning collaborations with institutions like the 'Academie voor Chinese geneeswijze Qing-Bai' strengthens the brand's authority.
• •Focus on the 'Why' and 'How': Instead of making broad claims about results, explain the methodology and philosophy behind the techniques. The copy should appeal to a therapist's desire to understand the mechanics and principles of the treatment.
• •Speak to the Professional, Not the Patient: The target audience is the practitioner. Frame all content around how it will benefit their practice, deepen their knowledge, or improve their ability to treat clients, rather than speaking directly to a potential patient about curing their ailments.
• •Keep the Visual and Textual Presentation Clean and Uncluttered: The website design is simple and text-focused, which aligns with its academic tone. Avoid flashy graphics, pop-ups, and other distracting e-commerce elements that would undermine the brand's serious, educational identity.

Social Perception

Perceived as a credible, high-quality, and authoritative resource within a niche professional audience; largely unknown to the general public.

Copy Examples

• •Introducing *Auriculotherapy V: Breaking Addiction*. A new, in-depth guide by Dianne Sommers that provides therapists with complementary treatment strategies. Grounded in practice, rich in insight. Order your copy.
• •Advance your practice in 2025. Our upcoming online course, 'Auriculotherapy and Addiction,' offers proven protocols and tailored treatment methods. Learn to address the complex aspects of addiction and guide your clients toward a new equilibrium.
• •In our latest article, we explore the clinical application of the Vascular Autonomic Signal (VAS) in diagnostics. This piece contributes to the ongoing scientific discourse and offers new research possibilities for the human biofield.
• •More than a book, *Chinese Philosophy: Essays on a Wondrous World* is an intellectual journey. Authored by Dianne Sommers, this collection delves into the classical texts to explore timeless questions of wisdom and human flourishing.
• •Sayoshi is dedicated to the advancement of auriculotherapy and the profound wisdom of Eastern medicine. We publish specialized literature and provide advanced training for healthcare professionals seeking to deepen their understanding and enhance their therapeutic skills.