Brand Tone

friendly, personal, celebratory, welcoming, approachable, enthusiastic, positive, with a touch of humor

Brand Values

• •Personalization and Thoughtfulness
• •Quality
• •Canadian Identity
• •Customer-centricity
• •Celebration

Best Practices

• •Maintain a Personal Voice: Always write as if Stacey herself is speaking. Use "I" and "we" to foster a direct connection with the audience. Keep the tone friendly, enthusiastic, and approachable.
• •Emphasize "Canadian" and "Woman-Owned": Regularly and proudly mention these key brand identifiers. This not only builds a niche identity but also appeals to customers who value supporting local and female-led businesses.
• •Focus on the "Why" Behind the Gift: Go beyond describing the product. Talk about the joy of giving, the delight of receiving, and the importance of celebrating moments. Frame products as a way to express love, gratitude, and celebration.
• •Incorporate User-Generated Content and Testimonials: Actively encourage customers to share photos with their gifts and feature their positive reviews. This validates the brand's quality and customer satisfaction while building a stronger community.
• •Use a Consistent Visual and Verbal Style: Ensure that the celebratory and personal tone is reflected not just in the words, but also in the visuals. Use bright, cheerful imagery and a consistent brand color palette across all platforms to create a cohesive and recognizable brand presence.

Social Perception

The brand is perceived positively by its customers, evidenced by over 300 five-star reviews. It's seen as reputable, community-oriented, and appealing to customers who prioritize supporting local, woman-owned Canadian businesses. Its active social media presence fosters direct and positive relationships with customers.

Copy Examples

• •Spreading a little joy, one custom creation at a time! ✨ Meet our new personalized tumblers - perfect for keeping your drinks as warm as your memories. What will yours say? #SayItWithStacey #CustomGifts #MadeInCanada
• •Fall is in the air, and so is the love! 🍂 Celebrate the cozy season with a personalized gift for someone special. From custom mugs to unique apparel, we've got just the thing to make them smile. #FallForGifts #PersonalizedPresents #ShopLocalCanada
• •Proudly Canadian, proudly woman-owned. 🍁 Every gift from Say it with Stacey is crafted with care, quality, and a whole lot of heart, right here in Ontario. Thank you for supporting our small business dream! #WomanOwned #CanadianMade #ShopSmall
• •What's the best gift you've ever received? We believe the most memorable gifts are the ones with a personal touch. Share your stories below! 👇 #GiftGiving #MakingMemories #PersonalizedForYou
• •Here's to the big wins, the small moments, and everything in between! 🥂 At Say it with Stacey, we're all about celebrating YOU. Let us help you find the perfect way to honor your next special occasion. #CelebrateLife #CustomCreations #GiftIdeas