Brand Tone

Personal, Approachable, Creative, Customer-Focused

Brand Values

• •Customer Satisfaction
• •Creativity
• •Talent
• •Personalization
• •Quality

Best Practices

• •Speak from the Owner's Voice (or a consistent brand persona): Maintain a personal, approachable, and enthusiastic tone.
• •Incorporate Customer Language: Weave in phrases and sentiments from positive customer testimonials.
• •Highlight custom capabilities: Emphasize the ability to bring custom projects to life.
• •Showcase customer satisfaction: Prominently display positive testimonials and reviews.
• •Maintain a personal and approachable tone, reflecting direct involvement and relatability.

Social Perception

Trusted, Reliable, Highly Skilled, Unique Provider

Copy Examples

• •"Ryan is so talented and easy to work with! He brought my vision to life."
• •"I'm passionate about creating unique, custom neon signs that perfectly capture your vision."
• •"Let's collaborate to design a one-of-a-kind piece that you'll cherish for years to come."
• •"Your satisfaction is my top priority. I'm dedicated to delivering exceptional quality and service."
• •"From concept to creation, I'll guide you through every step of the process to ensure your custom piece is exactly what you imagined."