Tono de Marca

Personal, warm, and conscious, friendly and approachable, aiming to create a connection by framing products as a way to share happiness, offer support, or celebrate moments. Language is simple, direct, and infused with care for both the customer and the environment.

Valores de Marca

• •Sustainability/Ecology
• •Handmade Quality
• •Health-Consciousness
• •Personal Connection & Gifting

Mejores Prácticas

• •Always circle back to the core values of sustainability, craftsmanship, and personal connection in your messaging. Whether it's a product description or a social media post, find a way to weave in these key identifiers.
• •Address the customer directly to maintain a personal and warm tone. Frame the product's benefits around their experience (e.g., "transform your space," "share your message").
• •Keep the language clear, concise, and heartfelt. Avoid overly technical jargon or corporate-speak. Words like "thoughtful," "conscious," "handcrafted," and "care" should be part of the brand's lexicon.
• •Go beyond just describing the product. Share the story behind a scent, the reason for a collection, or the process of making the candles. This reinforces the artisanal and personal nature of the brand.
• •Ensure the clean, minimalist, and warm aesthetic of your photography is mirrored in your copy. The visuals set a tone of calm and quality; the text should reinforce it, not contradict it.

Percepción Social

Perceived as a high-quality, artisanal, and environmentally responsible brand. Customers appreciate the aesthetic and commitment to sustainability. Generally positive or neutral perception, seen as a small, local business with a strong, clear identity.

Ejemplos de Copy

• •Breathe in, breathe out. Introducing our new 'Serene Sunday' candle, a calming blend of lavender and chamomile. Hand-poured with 100% ecological rapeseed wax, it's the perfect way to turn your space into a sanctuary. Ready to find your calm? Tap to shop. #sayitwithacandle #newscent #handmade #ecocandle #sustainableliving
• •Sometimes, two small words are all you need. For the friend who was there for you, the neighbor who watered your plants, or the colleague who made a difference, say it with a candle. Our 'Thanks' collection is thoughtfully crafted to show your appreciation. Each candle is handmade with sustainable wax and clean fragrances, because a heartfelt thank you should be pure and simple. #sayitwithacandle #thankyougift #giftideas #handpoured #ecofriendly
• •Your message, your scent. ✨ Create a one-of-a-kind gift for their special day. DM us for custom orders! #sayitwithacandle #customgift #personalized #birthdaygift #madeinbelgium
• •Ever wonder what makes our candles different? It starts with a conscious choice: 100% European rapeseed wax. Unlike other waxes, it's a renewable, biodegradable, and more sustainable option that burns cleanly without harmful toxins. When you light a #sayitwithacandle, you're not just creating a mood, you're supporting a healthier planet. #sustainability #ecoconscious #rapeseedwax #cleancandles #knowyourbrand
• •For big milestones and quiet moments. For celebrating, comforting, and connecting. For every message you want to share, #sayitwithacandle. Handcrafted in Belgium with eco-friendly rapeseed wax and beautiful, clean scents. Discover the perfect way to express yourself.