Brand Tone

The predominant tone of Say Hi Beauty is friendly, empowering, and accessible. The brand communicates like a knowledgeable friend offering reliable beauty advice, using informal language, emojis, and engaging questions, focusing on achieving "hair goals" and feeling confident, and providing clear instructions and tangible benefits.

Brand Values

• •Efficacy and Results
• •Quality and Natural Ingredients
• •Community and Customer Focus

Best Practices

• •Maintain the "Friendly Expert" Tone: Always write in a warm, approachable, and encouraging voice. Use "tú" instead of "usted" to create a personal connection. Address the audience as "beauties" or "beauty lovers" to reinforce the community feel.
• •Lead with the Benefit, Support with the Feature: Start copy with the desired outcome (e.g., "Get dazzling shine," "Control frizz all day"). Then, mention the key ingredients or features that make it possible (e.g., "thanks to our formula with Argan Oil").
• •Incorporate User-Generated Language: Pay attention to the words and phrases customers use in their reviews and comments ("espectacular," "encantada," "me salva el pelo"). Weave this authentic language into your official copy to make it more relatable.
• •Use Emojis to Add Personality: Consistently use emojis (like ✨, 💖, 💁‍♀️,💧) that align with the beauty and hair care theme. They add visual appeal and reinforce the friendly, modern tone of the brand, especially on social media.
• •Always End with a Call to Action or Engagement: Every piece of copy should guide the user. Encourage them to "Shop now," "Discover the collection," "Share your results," or ask a question like "¿Cuál es tu producto favorito?" (What's your favorite product?) to stimulate interaction.

Social Perception

The public and customer perception of Say Hi Beauty is highly positive. It is perceived as trusted and effective, offering reliable solutions for hair concerns and fostering customer loyalty. The brand is also seen as aspirational but attainable, helping achieve "salon-quality" hair at home, and is a strong local champion within the Dominican Republic.

Copy Examples

• •Frizz? No, thank you. 💁‍♀️ Our 'No More Frizz' Conditioner is your perfect ally for soft, manageable hair that's full of life. Say 'hi' to spectacular hair days! ✨ #SayHiBeauty #HairGoals #NoMoreFrizz
• •Total transformation in 3 steps! ✨ This is how our Hair Botox revives your hair. 1. Mix. 2. Apply. 3. Enjoy incredible shine and softness! Ready for your glow up? 💖 #HairBotox #HairCare #SayHiBeautyRD
• •Our beauty lovers confirm it! 😍 'The best products! I love how they leave my hair shiny and hydrated.' - (Customer Name). Thank you for trusting us to achieve the hair of your dreams! Join the Say Hi Beauty community. #SayHiBeautyLovers #Testimonial
• •Your hair is asking for hydration. We're answering! 💧 Discover our line based on organic cocoa and collagen. Deep nutrition for a dazzling shine. Shop now and feel the difference.
• •Hi, beauty! 💕 Did you know our Serum not only adds shine but also protects your hair from heat? A few drops are all you need to shield your hair. Try it and let us know what you think! ✨