Brand Tone

Authentic & Transparent, Respectful & Appreciative, Storytelling & Evocative, Elegant & Sophisticated, Conscious & Purpose-Driven, Warm & Human

Brand Values

• •Preservation of Craftsmanship & Tradition
• •Ethical Production & Fair Labor
• •Empowerment of Women
• •Authenticity & Storytelling
• •Quality & Natural Materials
• •Sustainability & Conscious Consumption
• •Artistry & Beauty

Best Practices

• •Always Lead with Story: Whether it's the artisan's story, the history of a motif, or the traditional technique, weave narrative into all communications. This reinforces authenticity and emotional connection.
• •Emphasize the "Human Touch": Use language that highlights the skill, dedication, and "human power" of the artisans. Words like "handwoven," "master craftsmen," "skilled hands," and "woven by" should be prevalent.
• •Use Respectful and Evocative Language: Describe the traditions, culture, and craftsmanship with reverence. Use rich, sensory language to convey the beauty and quality of the materials and designs.
• •Maintain Transparency About Values: Consistently reiterate the commitment to ethical production, women's empowerment, and the preservation of heritage. This builds trust and aligns with the conscious consumer.
• •Keep it Elegant and Understated: While warm and human, the tone should also reflect the sophisticated and timeless nature of the products. Avoid overly casual slang or hype; let the quality and story speak for themselves.

Social Perception

Positive Association with Ethical and Artisan Values, Appreciation for Uniqueness and Quality, Seen as a Niche, Purpose-Driven Brand, Trustworthy due to Transparency. The consistent messaging across their website and social media reinforces a perception of a brand deeply committed to its founding principles.

Copy Examples

• •Each thread tells a story, woven with generations of Anatolian wisdom. Our artisans pour their heritage and heart into every Saye piece, creating not just clothing, but a legacy you can wear. Discover the soul of craftsmanship. #SayeArtisan #HandmadeHeritage #WomenWeavers
• •The [Kaftan Name] Kaftan: More than a garment, it's a whisper of ancient Anatolian tales. Handwoven by master craftswomen using time-honored techniques, its flowing silhouette and intricate motifs are a tribute to effortless elegance and enduring tradition. Feel the story unfold. #SayeArtisan #ArtisanMade #TimelessStyle
• •Dear [Customer Name], At Saye Artisan, we believe in fashion that honors both people and the past. This month, we invite you to meet Hatice, one of the incredible women whose skillful hands bring our designs to life. [Link to Artisan Story] Learn how your choice helps preserve a precious craft and empower a community. With warmth, The Saye Artisan Team.
• •Saye (n. ancient Turkish): a shadow, to help. Founded in 2019, Saye Artisan was born from a deep desire to keep local artisanship alive, blending Anatolian heritage with simple, contemporary design. We partner with skilled women weavers, ensuring their ancient techniques not only survive but thrive, bringing you pieces rich in story and soul.
• •Feel the difference of true artistry. Our [Product Type, e.g., Silk Blouse] is handcrafted with devotion in Anatolia, each detail a testament to generations of skill. Embrace conscious luxury. Wear a story. Shop Saye Artisan. #EthicalFashion #SlowFashion #ArtisanCrafted