Brand Tone

Conscious, Transparent, Stylish, Hopeful, Empowering, Approachable & Friendly

Brand Values

• •Sustainability
• •Ethical Production
• •Transparency
• •Innovation
• •Environmental Restoration (Reforestation)
• •Conscious Consumption
• •Quality & Durability
• •Cruelty-Free

Best Practices

• •Lead with Values: Ensure that SAYE's core values of sustainability, ethical production, and transparency are woven into all messaging, from product descriptions to social media posts.
• •Be Specific and Transparent: Avoid vague claims. Instead of just saying "eco-friendly," specify the materials used (e.g., "crafted with innovative vegan leather made from corn waste") and share details about ethical production or tree planting.
• •Maintain a Hopeful and Empowering Voice: While addressing serious environmental issues, frame the message positively, focusing on solutions and the power of collective action. Inspire customers to be part of the change.
• •Balance Information with Style: While it's crucial to educate consumers about sustainability, ensure the copy also reflects the stylish, timeless aesthetic of the sneakers. The language should be sophisticated yet accessible.
• •Develop a Tone of Voice Guide: Create a clear internal document outlining the brand's tone, key messaging points, approved terminology (and terms to avoid), and examples for different platforms. This ensures consistency across all communications and team members.

Social Perception

Positively Perceived for Sustainability, Stylish and Comfortable, Transparent and Trustworthy

Copy Examples

• •Headline: Step Lighter. Live Bolder. Body: Our vegan sneakers aren't just made; they're consciously crafted. From innovative plant-based leathers to recycled soles, every pair helps us plant two trees. Walk your values. #SAYETheChange
• •Headline: Transparency You Can Wear. Body: We believe you have the right to know what goes into your style. Discover the journey of your SAYE sneakers, from sustainable sourcing in Europe to ethical crafting in Portugal. Style with a story. Learn more on our site.
• •Headline: Beyond Vegan. Beyond Trend. Body: SAYE offers more than just animal-free footwear. We’re pioneering the use of materials like mango and cactus leather to bring you timeless designs that are kind to the planet and built for your journey. #SustainableStyle #NotJustVegan
• •Headline: Wear The Future. Plant It Too. Body: Every step in SAYE sneakers is a step towards a greener world. With innovative recycled materials and our promise to plant two trees for every pair, you’re not just choosing a shoe, you’re choosing change. Join the movement.
• •Headline: Consciously Cool. Effortlessly You. Body: Who says sustainable can't be stylish? Our latest collection blends timeless design with groundbreaking eco-materials, so you can express yourself while respecting the planet. Find your perfect pair.