Brand Tone

Inspirational, Authentic, and Nurturing

Brand Values

• •Holistic Wellness
• •Natural & Handcrafted Quality
• •Community & Purpose
• •Empowerment
• •Cultural Pride

Best Practices

• •Lead with Purpose: Always connect the product back to the "why." Whether it's mental wellness, community support, or the power of natural ingredients, ensure the deeper mission is always present.
• •Use Sensory and Emotive Language: Words like "intoxicating," "sorcery," "soothe," and "uplift" are powerful. Continue to use descriptive language that evokes the feeling and scent of the products.
• •Weave in the Founder's Story: Authenticity is central to the brand. Regularly incorporate Yani’s journey, her Jamaican heritage, and her passion for agriculture to reinforce the brand's credibility and personal touch.
• •Highlight the "Free-From" Promise: Consistently mention the commitment to natural ingredients (No Parabens, No Sulfates, etc.). This is a key differentiator and appeals to health-conscious consumers.
• •Amplify Customer Voices: Leverage the powerful testimonials and reviews. Incorporate direct quotes and user experiences into social media captions, product descriptions, and ads to build social proof and trust.

Social Perception

Saybyyani is perceived as a high-quality, trustworthy, and mission-driven brand. Customers view the products as highly effective and uniquely scented, often forming a strong personal connection to them. The business community recognizes it as a successful Black-owned brand, evidenced by its inclusion in markets and collaborations with retailers like Anthropologie. The founder is seen as an expert in her field, lending credibility to the brand's holistic and natural claims.

Copy Examples

• •This is more than hair care. It's a ritual. Our Liquid Gold, infused with lavender from our garden and authentic Jamaican Black Castor Oil, is designed to nourish your strands and calm your spirit. Feel the shift with every spray. ✨ #SayByYani #HolisticHairCare #RootedInNature
• •Beauty with Purpose. Every bottle of our handcrafted hair care helps fund therapy for trauma survivors. Look good, feel good, do good. #YaniCares
• •From my garden to your hair... It started with a belief in positive affirmations. Then, I spent two years cultivating lavender in my own garden. I wanted to create something that was not only good for your hair, but good for your soul. That's the story behind saybyyani. Discover the products born from passion and purpose.
• •Finally, a scent that’s unapologetically you. Tired of your hair holding onto the smell of smoke, sweat, or yesterday's adventures? Our 'Island Breeze' hair deodorizer doesn't just mask odors—it replaces them with an intoxicating, handcrafted scent that lasts. Reclaim your freshness.
• •We're more than a brand, we're a community! ❤️ True life: our purpose-driven company is proud to be part of a vibrant community of Black entrepreneurs. We love connecting with you all at @blackmarketflea! Where should we pop up next? #SupportBlackBusiness #HandmadeHairProducts #SayByYani