Brand Tone

Natural & Authentic, Nurturing & Caring, Luxurious & Elevated, Knowledgeable & Trustworthy, Calm & Serene, Conscious & Responsible

Brand Values

• •Efficacy & Results
• •Natural & Organic Ingredients
• •Sustainability
• •Simplicity & Uncomplicated Use
• •Holistic Well-being
• •Australian Made & Heritage
• •Transparency & Honesty
• •Cruelty-Free & Vegan
• •Community
• •Intentional Innovation

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document Saya's specific tone attributes (e.g., 'Nurturing, not clinical'; 'Luxurious, not exclusive'; 'Knowledgeable, not preachy'). Include examples of 'do's and don'ts' for word choice, sentence structure, and addressing the audience. This guide should be the go-to resource for anyone creating content.
• •Prioritize Authenticity and Transparency: Always lead with genuine information about ingredients, processes, and the brand story. Avoid jargon where possible, but when discussing scientific aspects, explain them clearly and simply, reinforcing trust and knowledge.
• •Emphasize Nature and Wellness: Consistently weave in the connection to Australian botanicals, the Noosa origins, and the holistic aspect of skincare as a self-care ritual. Use descriptive language that evokes the sensory experience (scent, texture, feeling on the skin).
• •Maintain a Respectful and Inclusive Dialogue: Address customers with a caring and understanding tone, acknowledging diverse skin concerns and the journey to healthy skin. Ensure all communication reflects the brand's ethical and conscious values.
• •Regularly Audit and Refine Content: Periodically review all marketing copy (website, social media, emails, ads) to ensure it aligns with the established brand tone. Gather feedback and be open to refining the voice as the brand evolves, while staying true to its core values.

Social Perception

Trusted for Quality & Efficacy, Gentle yet Powerful, Luxurious & Pleasurable to Use, Ethical & Conscious Choice, Authentic & Relatable Founder Story, Associated with Natural Australian Beauty

Copy Examples

• •Headline: Rediscover Your Glow. Naturally. Body: 'Born in Noosa, bottled for you. Saya Skincare blends potent Australian botanicals with gentle science to nurture your skin back to its radiant best. Experience the luxury of nature, and let your true beauty shine through. #SayaSkincare #AustralianBotanicals #NaturallyEffective'
• •Headline: Your Daily Ritual of Calm. Body: 'Elevate your self-care with Saya. Our consciously crafted formulas, rich in certified organic ingredients, transform your skincare routine into a moment of serene indulgence. Pure, potent, and always kind to your skin and the planet. #ConsciousBeauty #OrganicSkincare #SelfCareRitual'
• •Headline: Science Meets Nature. Results You Can See and Feel. Body: 'At Saya, we believe in skincare that truly works. That's why we meticulously select powerful native extracts and combine them with research-backed actives. Uncomplicated care for visibly healthy, resilient skin. Discover your Saya solution today. #BotanicalScience #ProvenResults #HealthySkin'
• •Headline: From Our Noosa Home, To Yours. Body: 'Embrace the spirit of Australian wellness. Saya Skincare captures the pure, healing essence of native flora to deliver gentle yet effective care for all skin types. Sustainably sourced, lovingly made. #NoosaInspired #AustralianMade #SustainableSkincare'
• •Headline: More Than Skincare. It's a Feeling. Body: 'Indulge your senses and nourish your skin with Saya's luxurious textures and captivating natural aromas. We're passionate about creating effective, plant-based skincare that makes you feel as good as you look. Because healthy skin is happy skin. #SensorySkincare #PlantBasedLuxury #FeelGoodBeauty'