Brand Tone

Elegant & Sophisticated, Artistic & Passionate, Rooted & Traditional yet Modern & Contemporary, Ethical & Conscious, Joyful & Celebratory, Approachable & Authentic

Brand Values

• •Sustainability
• •Ethical Craftsmanship
• •Cultural Heritage
• •Quality & Uniqueness
• •Empowerment
• •Customer Happiness & Celebration

Best Practices

• •Emphasize Heritage with a Modern Narrative: Always connect the product back to its Indian textile roots and craftsmanship, but frame it in a way that appeals to a contemporary audience. Talk about "modern, yet rooted; trendy, yet traditional."
• •Highlight Sustainability and Ethical Choices: Consistently weave in terms like "handcrafted," "handwoven," "eco-friendly dyes," "ethically crafted," and "sustainable" to reinforce these core values.
• •Use Evocative and Passionate Language: Employ words that convey artistry, beauty, joy, and the passion behind the creations. Words like "vibrant," "magical," "artistic creations," "passion," and "determination" align well.
• •Maintain an Elegant and Respectful Voice: The tone should always be refined, respectful of the craft and the customer, and avoid overly casual or slangy language. Focus on "understated elegance."
• •Tell the Story of the Founders and Artisans (where appropriate): Briefly sharing the founders' vision or the skill of the artisans can add authenticity and a personal touch, making the brand more relatable and its values more tangible.

Social Perception

Positive & Appreciative, Associated with Elegance & Minimalism, Recognized for Sustainability & Ethical Practices, Influencer Endorsed, Trusted

Copy Examples

• •Sawenchi: Weaving India's Soul into Sustainable Style. Discover sarees and dresses born from a passion for heritage and a commitment to our planet. Each Sawenchi creation is a handwoven story, an ethically crafted masterpiece designed to make your moments unforgettable. Embrace tradition, beautifully reimagined.
• •Elegance that speaks volumes. Our latest collection of Maheshwari sarees, where timeless tradition meets contemporary grace. Handcrafted with love, dyed with nature's hues – because style shouldn't cost the Earth. #Sawenchi #SustainableSaree #HandloomLove #EthicalFashion
• •Let the vibrant colours of our [Saree Name] saree bring joy to your every celebration. Ethically handcrafted by skilled artisans, this piece is more than just attire; it's a wearable piece of art, rooted in heritage and designed for the modern spirit. Feel the magic, cherish the moment.
• •Born from a love for India's diverse textiles and a desire for conscious creation, Sawenchi is our dream to bring you style that's both beautiful and kind. We believe in fashion that honours our artisans and protects our world, one exquisite, handcrafted piece at a time.
• •Choose Sawenchi. Choose to wear a story of passion, heritage, and sustainable artistry. Explore our collections and find the piece that makes your heart sing. #WearYourValues #ArtisanMade #SawenchiStyle